Suntory Beverage & Food Limited will launch "BOSS STAND ICED BLACK" and "BOSS STAND ICED LATTE" on Tuesday, February 3rd.
In today's world, where café cup coffee, fast food chain coffee, convenience store counter coffee, and bottled coffee have become familiar choices, these new products are designed to match people's preferences and drinking occasions. They maintain coffee aroma and satisfaction while achieving a light, less bitter taste.
About BOSS STAND ICED BLACK and ICED LATTE
Since 2010, convenience store counter coffee and bottled coffee have expanded rapidly, becoming established everyday coffee options. During this time, people's preferences and coffee drinking occasions have evolved. While some prefer authentic coffee flavors, an increasing number seek coffee-like taste with less bitterness. Drinking occasions have also shifted from static moments like break times to dynamic situations such as drinking throughout the workday at the office, or while moving and exercising. These products were developed to match this modern coffee standard. Using development techniques cultivated by the BOSS brand over many years, they achieve coffee aroma and satisfaction while delivering a light, less bitter taste.
Package Design Details
The name "BOSS STAND" reflects the desire for customers to enjoy it casually, like at a coffee stand. The package features a bright background color that encourages casual enjoyment anytime, with large cup visuals conveying both the lightness that makes it easy to take anywhere and the refreshing taste that's easy to drink. The simple design makes it suitable for any occasion.
Product Details
BOSS STAND ICED BLACK
Uses two types of beans: Brazilian beans with clean sweetness and body, and Colombian beans with elegant aroma and sharpness, creating a satisfying taste. Using development techniques cultivated by the BOSS brand over many years, the roasting process brings out coffee-like sweetness while suppressing bitterness and harshness.
BOSS STAND ICED LATTE
Employs the company's proprietary espresso extraction technology to bring out the coffee's elegant aroma. With an original milk blend, it achieves coffee and milk satisfaction while maintaining a light taste with less bitterness.
Product Overview
BOSS STAND ICED BLACK
- Size: 450ml PET bottle
- Price: 170 yen (before tax)
- Package: 24 bottles
- Launch Date: Tuesday, February 3rd
BOSS STAND ICED LATTE
- Size: 450ml PET bottle
- Price: 180 yen (before tax)
- Package: 24 bottles
- Launch Date: Tuesday, February 3rd
Available Region: Nationwide
