BuddyOptical Pop-Up Shop Opens at URBAN RESEARCH Lumine Shinjuku

Published: August 31, 2026
BuddyOptical Pop-Up Shop Opens at URBAN RESEARCH Lumine Shinjuku

URBAN RESEARCH Lumine Shinjuku will reopen on Thursday, September 10 with a refined, refreshed space. To mark the occasion, the store is hosting a pop-up shop for BuddyOptical, an eyewear brand that offers pieces designed to spark intellectual curiosity through its own distinctive point of view. This is URBAN RESEARCH's second BuddyOptical pop-up this year, following one held in Kyoto in August, and the first time it is being held at a Kanto-region URBAN RESEARCH store.

The event brings together an impressive range of pieces, from the brand's signature collections to its popular standard models. Visitors can also see a special piece based on the "fis" model, known for its on-trend look, reworked as a special-order piece by URBAN RESEARCH KYOTO.

This piece combines the rugged, pure texture of hand-crafted titanium with a functional beauty suited to modern life. Photochromic lenses that adjust their tint based on UV exposure make it comfortable to wear indoors and outdoors throughout the day — a piece designed to feel like a constant companion, or "buddy," in everyday life.

Product Details

FIS FOR UR

  • Product code: CU26310-1220236
  • Price: ¥56,100 (tax included)

Details on the special-order piece: media.urban-research.jp/news/775687

Event Overview

BuddyOptical Pop-Up Shop

  • Dates: Thursday, September 10 to Wednesday, September 23, 2026
  • Venue: URBAN RESEARCH Lumine Shinjuku — 3F, Lumine 2, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022
  • Phone: 050-2017-9004
  • Hours: 11:00 AM to 9:00 PM
  • Closed: Irregular holidays

About BuddyOptical

An eyewear brand built around the concept of "a familiar friend or buddy" and "a wardrobe staple that naturally fits into everyday life."