A new "Calpis and Special Lemonade" is coming to shelves nationwide from July 14 for a limited time, courtesy of Asahi Soft Drinks.
"Calpis and Special Lemonade" is a soft drink made by adding lemon juice and a special lemon syrup to Calpis, resulting in a refreshingly sweet-and-tart flavor. The package design turns the whole bottle into a glass, illustrated with a lemon and a straw soaking in Calpis, so it looks as though you're holding a glass of lemonade itself.
The Calpis brand centers on the theme of connecting people through "the experience and memory of sweet-and-tart deliciousness."
Product Overview
- Product name: Calpis and Special Lemonade
- Container / volume: 500ml PET bottle
- Suggested retail price: ¥200 (before tax), ¥216 (tax included)
- Category: Soft drink (1% fruit juice)
- Release date: July 14 (sales planned through September)
- Sales area: Nationwide
"Calpis" and "CALPIS" are registered trademarks of Asahi Soft Drinks Co., Ltd.
