Cheese Sweets Brand "Cheese is..." Makes Its Debut at Daimaru Tokyo with Three New Sweet Brands

Published: May 27, 2026
Cheese Sweets Brand "Cheese is..." Makes Its Debut at Daimaru Tokyo with Three New Sweet Brands

Daimaru Tokyo, directly connected to Tokyo Station, is now spotlighting three new sweet brands. Among them, "Cheese is..." is making its first appearance — a brand that pursues the infinite possibilities of cheese, starting from the question: "What does cheese mean to you?" Alongside it, Queen's City and Monnaka Dorayaki Dorayama round out a diverse and enticing lineup.

"Cheese is..." — Cheese Financier Rich

Cheese Financier Rich (4 pieces) — ¥1,188 (tax included) / Room temperature storage
Floor 1 MVP Sweets (near central entrance), Floor 1 MAP1

Cheese Financier Rich by

A luxurious financier with the rich, refined depth of Camembert cheese. Its fragrant aroma is a treat for cheese lovers, making it a fitting choice for an afternoon tea moment or as a thoughtful gift. The recipe uses Camembert cheese for 75% of the cheese powder content.

Monnaka Dorayaki Dorayama — Black Dorayaki

Black Dorayaki (1 piece) — ¥299 (tax included) / Room temperature storage
Floor 1 Weekly Select Sweets 2, MAP3

Available until June 16 (Tuesday)

Black Dorayaki by Monnaka Dorayaki Dorayama

A classic dorayaki from Monnaka Dorayaki Dorayama, a shop tucked away in the backstreets near Monzen-Nakacho's approach — a neighborhood regarded as a sacred place for Japanese sweets. The fluffy hand-baked skin wraps premium Tokachi azuki bean paste from Hokkaido, with each piece carefully crafted by artisans.

Queen's City — Carrot Cake

Carrot Cake (1 piece) — ¥590 (tax included) / Refrigerated
Floor 1 Weekly Select Sweets, MAP2

Carrot Cake by Queen's City

Queen's City's signature item is the "aged scone," which recreates 18th-century British baking methods to bring out the concentrated aroma of wheat. The "Love Carrot Cake" balances the fragrant warmth of spices and the natural sweetness of carrot, paired with a rich rum raisin butter cream. Traditional "fudge" that melts on the tongue completes a classic British teatime experience.

All prices include tax.