COREME Hair Care Brand Fully Renewed with Focus on Age-Related Hair and Scalp Changes, Launching May 12, 2026

Arimino Co., Ltd.'s premium hair care brand COREME is scheduled to launch a full product renewal on Tuesday, May 12, 2026. The line is sold exclusively through beauty salons.

Since its debut in April 2020, COREME has built a following as an aging hair care brand focused on structural changes in hair that come with age, aiming to draw out beauty from the hair's core. The new renewal expands on that foundation by also addressing the "aging" of the scalp itself — a root cause of common hair concerns in later life.

Concept: "Beautiful Hair, Together, for a Lifetime."

The dryness, waviness, and volume loss that tend to appear with age are not simply the result of damage — they stem from the hair and scalp themselves undergoing age-related changes. Traditional oil-based moisturizing treatments can sometimes introduce new concerns like greasiness or a limp, thin feeling. With that in mind, COREME has overhauled its formulas to deliver a "natural hair" finish that provides moisture from within, without relying solely on added oils.

① Approach to Scalp Aging

Factors such as dryness, UV exposure, oxidation, and glycation can push the scalp toward a more sensitive state over time. This contributes to a decline in the scalp's ability to produce healthy hair, affecting both its inner and outer protective functions.

The renewed COREME line incorporates horse chestnut seed extract (Escin complex)※2 as a shared key ingredient across all products, helping to care for the scalp and support the hair-growth cycle.

② Approach to Hair Aging

Research indicates that age-related hair concerns are not caused by damage in the conventional sense, but rather by a disruption of the α-helix (spiral) structures found within the cortex of each hair strand. These disrupted structures lead to the frizzy, dry-looking appearance often associated with aging hair.

COREME employs its proprietary "Helix Shot" ingredient complex※3 — upgraded with additional selected ingredients while retaining the original formula's strengths — to address these structural irregularities and guide hair toward cohesion and smoothness from the core.

※1 Hair and scalp that have changed with age.
※2 Horse chestnut seed extract (moisturizing)
※3 Hydroxypropyl gluconamide, hydroxypropyl ammonium gluconate (sugar derivatives), acetyl hydroxyproline (amino acid derivative), hydrolyzed corn starch (build-up saccharide) (repairing/moisturizing)

Dual Care for Scalp and Hair: 4 Series, 10 Types

COREME addresses aging hair concerns through 4 series tailored to specific needs, with further options within each series based on desired finish — totaling 10 product types across the lineup.

● COREME PROFIDENCE
For those noticing early signs of hair change — dryness and reduced shine — along with a sense of moisture loss.
▶ SMOOTH (light, smooth finish) / MOISTURE (smooth and supple finish) / EXTRA MOISTURE (rich, moisturized finish)

● COREME ELAPSEEK
For those dealing with waviness typical of aging hair, especially at the roots.
▶ COMFORT SLIM (light and flexible) / MOISTURE SLIM (rich and softened)

● COREME FINERGY
For hair that has lost volume and needs a boost of vitality※.
▶ BOUNCY FOUNDATION (care for sensitive scalp) / BOUNCY THROUGH (natural volume with body)

※ "Vitality" here refers to replenishing moisture and oil to maintain healthy-looking hair.

● COREME REPAIRTIVE
For those who want to enjoy their hair design freely despite beauty-related damage or age-related changes.
▶ BLEACH DAMAGE CARE (for heavily damaged hair from bleaching) / COLOR CARE (addresses color fading and scalp burden after coloring) / HEAT CARE (protects against daily heat styling damage)

Product List (Salon-Exclusive)