Three Segafredo Zanetti cafe locations in Tokyo are rolling out new Italian bar-style matcha beverages starting June 29, 2026 (Monday), created through a collaboration with CUZEN MATCHA (クウゼンマッチャ), a matcha brand operated by World Matcha Inc.
A Collaboration Rooted in a Shared Philosophy
CUZEN MATCHA uses a proprietary matcha machine — the first of its kind in the industry — that recreates the traditional process of stone-milling tea leaves and whisking them with a chasen through modern technology. By grinding dedicated organic, domestically grown tea leaves fresh for each cup, it delivers the vibrant color, rich aroma, and natural umami of freshly ground matcha.
Segafredo Zanetti, which entered the Japanese market in 1998, has built its entire beverage lineup — from cafe latte and cappuccino to Americano — around espresso as the foundation. A steadfast commitment to quality in every individual cup has been the brand's defining principle.
The two brands' shared dedication to delivering the authentic flavor of their respective core ingredients brought them together. At the three participating Segafredo Zanetti locations, CUZEN MATCHA's machines and tea leaves are now in use, allowing the cafes to serve matcha espresso made without any additives or sweeteners, presenting the pure taste of matcha in the Segafredo Zanetti style.
New Matcha Beverage Menu
New matcha beverages incorporating CUZEN MATCHA's tea are now available at Segafredo Zanetti Espresso and Segafredo Cafe locations, offering a fresh take on matcha drinks in the Italian bar format.
Sales Overview
Sales period: June 29, 2026 (Monday) onward
Participating locations and hours:
- Hiroo store: 7:00 AM to 10:30 PM (all days)
- Shinjuku 3-chome store: 8:00 AM to 10:00 PM (weekdays), 9:00 AM to 10:00 PM (weekends and holidays)
- SIT Global Caffe: 8:00 AM to 7:00 PM (weekdays and Saturday), 8:00 AM to 6:00 PM (Sunday and holidays)
