Daimaru Shinsaibashi Offers 2026 Ehomaki for Setsubun - This Year's Lucky Direction is South-Southeast

This year's Setsubun is on February 3rd! The lucky direction is "South-Southeast"!

Ehomaki, the rolled sushi eaten whole on Setsubun, is said to have originated from a custom in Senba, Osaka's merchant district, where people would bite into rolled sushi while praying for business prosperity. At Daimaru Shinsaibashi Store, located in the food-rich city of Osaka, ehomaki has become a seasonal tradition for Setsubun. From fresh seafood ingredients from fish specialty stores to ethnic-style variations, a wide variety is available.

Seafood Ehomaki to Classic Ingredients

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The fish specialty store luxuriously uses fatty tuna from fresh bluefin tuna. A visually stunning roll packed with bluefin tuna that will surely whet your appetite.

Super Bluefin Tuna Seafood Roll (1 roll)

¥6,500 (tax included) [Limited to 5 rolls]

Sales period: February 3rd (Tuesday) only

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The "Marutokumaki" features plump steamed shrimp, flavorful egg omelet, and carefully simmered shiitake mushrooms "all rolled up."

Marutokumaki (1 roll)

¥1,000 (tax included)

Sales period: February 3rd (Tuesday) only

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Rice from Yosano Town in Tango, Kyoto is used for the vinegared rice, generously topped with seafood including snow crab, salmon trout, and shrimp. Wrapped in fragrant domestic seaweed with good texture.

Seafood Ehomaki (1 roll)

¥1,300 (tax included) [Limited to 300 rolls]

Sales period: From February 2nd (Monday)

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A hearty ehomaki featuring extra-thick salmon, prepared by , a long-established bento shop in Kansai. Creates a special moment.

Extra-Thick Salmon Ehomaki (1 roll)

¥1,652 (tax included) [Limited to 50 rolls]

Sales period: February 3rd (Tuesday) only

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Carefully charcoal-grilled eel kabayaki from takes center stage, simply rolled with trefoil and egg omelet. The rice uses Shiga-produced "Koshihikari."

Unagi Maki-zushi (1 roll)

¥1,296 (tax included)

Sales period: February 3rd (Tuesday) only

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"Fukumaki®," <Sushiman's> traditional ehomaki featuring seven ingredients in honor of the Seven Lucky Gods. Craftsmen prepare each roll one by one using traditional methods passed down through generations.

Fukumaki® (1 roll) ¥1,512 (tax included)

Sales period: February 1st (Sunday) to 3rd (Tuesday)

Limited quantities: 1st (Sunday): 30 rolls / 2nd (Monday): 50 rolls / 3rd (Tuesday): 300 rolls

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"Gomoku-maki" and "Hana-chirashi-maki" wrapped in fragrant ao-maze nori seaweed using Yonehachi's signature okowa (steamed rice). Two types of "Kichihomaki" in a set, where you can also enjoy the texture of okowa ingredients.

Kichihomaki (Half 2-roll set)

¥1,080 (tax included) [Limited to 60 sets]

Sales period: February 3rd (Tuesday) only

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Generously filled with dashimaki tamago (rolled omelet), a beloved item at this Kyoto cuisine and catering shop established in 1933. Traditional Kyoto-style ehomaki elegantly harmonized with kanpyo, shiitake, trefoil, and more.

Ehomaki (1 roll) ¥756 (tax included)

Sales period: February 2nd (Monday) and 3rd (Tuesday)

Meat Ehomaki and Ethnic-Style Varieties Too!

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Tender "hirekatsu" (pork tenderloin cutlet) that can be cut with chopsticks becomes a limited Setsubun ehomaki! The balance of "hirekatsu," sweet sauce, and vinegared rice acidity is appealing. Simple yet satisfying.

Ehomaki Hirekatsu-maki (1 roll)

¥1,242 (tax included) [Limited to 100 rolls]

Sales period: February 3rd (Tuesday) only

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The popular Thai dish "Khao Man Gai" (chicken rice cooked in flavorful chicken broth) becomes an ehomaki. Available in easy-to-eat half size.

Khao Man Gai Ehomaki (Half)

¥720 (tax included) [Limited to 15 rolls]

Sales period: February 3rd (Tuesday) only

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A luxurious ehomaki featuring two whole pieces of the popular "Jumbo Ebi Mayo" (large shrimp with mayo). The plump shrimp and special mayo sauce combine exquisitely for a taste everyone from children to adults can enjoy!

Jumbo Ebi Mayo Ehomaki (1 roll)

¥1,695 (tax included) [Limited to 40 rolls]

Sales period: February 3rd (Tuesday) only

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Shrimp, avocado, and cream cheese wrapped in sweet, fluffy thin egg omelet. A "salad ehomaki" also containing shredded fresh vegetables and carrot namul.

Ehomaki with Shrimp and Avocado (1 roll)

¥1,669 (tax included), (Half) ¥879 (tax included)

Sales period: February 3rd (Tuesday) only

Limited quantities: (1 roll): 6 rolls / (Half): 36 rolls