Daimaru Tokyo is holding its first "Parfait & Ice Grand Election" to celebrate June 28, known in Japan as Parfait Day. In-store cafes across multiple floors will be lining up 15 chilled sweets for the summer — including parfaits loaded with seasonal fruit, matcha-themed creations, shaved ice, and parfait-style cup sweets. Shoppers can cast a vote for their favorite during a limited window.
15 Entries in the Running
Entry No. 1
〈Deleamo Tokyo Cafe〉 Princess Villain — ¥3,168 / 4F
A parfait combining the tartness of cassis and the aroma of red grapes with refreshing yogurt ice cream.
Entry No. 2
〈Deleamo Tokyo Cafe〉 Kuro Matcha — ¥3,278 / 4F
Rich matcha flavor and the classic texture of shiratama dumplings and gyuhi meet a chocolatier's accent in this parfait.
Entry No. 3
〈Tsujiri〉 Tsujiri Ice — ¥1,694 / 10F
A classic shaved ice with the nostalgic texture long-time fans will recognize.
Entry No. 4
〈Tsujiri〉 Tokusen Tsujiri Parfait "Matcha" — ¥1,950 / 10F
A parfait packed full of matcha ingredients.
Entry No. 5
〈Kyoto Tsuruga Karaou〉 Fuji Natural Water Shaved Ice: Matcha Azuki — ¥2,480 / 12F
※ Available from 2:00 PM to 6:00 PM
A ryotei-style shaved ice featuring uji matcha and Hokkaido-grown azuki beans.
Entry No. 6
〈Kyoto Tsuruga Karaou〉 Fuji Natural Water Shaved Ice: Strawberry Milk — ¥2,280 / 12F
※ Available from 2:00 PM to 6:00 PM
Fluffy strawberry milk shaved ice generously topped with strawberry sauce.
Entry No. 7
〈Anthenor〉 Mango Pudding Parfait — ¥734 / 1F
A smooth mango pudding made with intensely sweet Alphonso mangoes, topped with mango pieces and jelly.
Entry No. 8
〈Patisserie Anniver〉 Fleur du Chat — ¥972 / 1F
Layers of pink and red in the cup evoke elegance through the scent of rose and a charming sweet-and-sour strawberry and raspberry combination.
Entry No. 9
〈Wittamer〉 Gelée au Café Caramel — ¥799 / 1F
Deeply aromatic coffee jelly made with kiln-roasted coffee, layered with smooth cream and caramel.
Entry No. 10
〈Inoda Coffee〉 Chocolate Parfait — ¥1,210 / 8F
A straightforward, classic chocolate parfait.
Entry No. 11
〈Inoda Coffee〉 Pudding Parfait — ¥1,430 / 8F
A generous parfait bringing together fruit and pudding.
Entry No. 12
〈Cafe Eikokuya〉 Shiratama Cream Anmitsu — ¥1,350 / 7F
Comforting sweet azuki beans paired with tangy seasonal fruit.
Entry No. 13
〈Cafe Eikokuya〉 Shibukawa Marron Chocolate Parfait — ¥1,350 / 7F
Topped with smooth shibukawa marron (chestnut in its inner skin).
Entry No. 14
〈Kyobashi Senbikiya Fruits Parlor〉 Fruit Parfait — ¥3,520 / 3F
A parfait loaded with Senbikiya's signature seasonal fruits.
Entry No. 15
〈Kyobashi Senbikiya Fruits Parlor〉 Mask Melon Parfait — ¥4,620 / 3F
A melt-in-the-mouth texture with a deep, rich melon flavor.
※ All prices include tax.
How to Vote (Daimaru Matsuzakaya App Members Only)
Voting period: Wednesday, June 3 to Tuesday, June 16
Eligible purchase locations: B1F and 1F Food Floor "Happé Town" (Japanese and Western confectionery), 〈Kinokuniya〉, 〈Kyobashi Senbikiya〉, in-store cafes on each floor, and the 12F and 13F restaurants
Customers who use the Daimaru Matsuzakaya app and spend ¥500 or more (tax included) at eligible locations during the voting period will receive a voting coupon. Write down the entry number of your favorite and drop the coupon in the ballot box. One hundred voters chosen by lottery will receive a ¥1,000 coupon for in-store cafes via the Daimaru Matsuzakaya app.
Ballot box location: 1F Food Floor "Happé Town," beside the central entrance
※ Winners will be notified via coupon issuance on the Daimaru Matsuzakaya app.
