Fruit tart and café specialty store Fruits Peaks, operated by Aoki Fruits Co., Ltd., is wrapping up its "Peach Fest 2026" campaign on August 31, 2026 (Monday). Running since July 1, the fest has put the spotlight on tarts and parfaits made generously with in-season peaches, drawing a combined 130,000 customers across July alone.
For the finale, the three days from August 29 (Saturday) through August 31 (Monday) bring a thank-you campaign for regular customers: Fruits Peaks app members earn triple the usual points, making it a rewarding last chance to enjoy this year's peaches.
Peach Fest 2026: Drawing Visitors From Far Beyond Fukushima
"Peach Fest" is an annual fair held across all Fruits Peaks stores each year when peaches come into season, and it has become a fan favorite among peach lovers. This year's fest brought in a combined 130,000 customers over the course of July. The "Whole Peach Parfait" and "THE TOWER Whole Peach," both built around generous amounts of peach, drew particular attention on social media — some customers reportedly traveled from as far as the Kansai region to try the parfaits at the Fukushima stores, with the in-season peaches drawing visitors from well beyond the local area.
Peach Fest 2026 overview
- Dates: July 1 (Wednesday) – August 31, 2026 (Monday) (tentative)
- Locations: All 19 Fruits Peaks stores
Peach Fest Best-Sellers
Since the fest opened in July, a range of desserts made generously with in-season peaches have won over customers, with the classic peach tart and a chilled jelly perfect for the summer heat proving especially popular.
Here's a look at the best-selling Peach Fest items, ranked by units sold from July 1 to July 31.
No. 1: Peach Panier — 17,463 units sold
A cool, smooth jelly infused with peach juice for a refreshing, refined flavor — a dessert that suits the early days of summer heat perfectly.
- Price: ¥590 (¥638 takeout, tax included / ¥649 eat-in, tax included)
- Available: July 1 – September 10 (tentative)
No. 2: Peach and Custard Cream — 15,296 units sold
Juicy peach pairs beautifully with a rich, mellow custard cream. The cream is kept lightly sweet so the peach flavor comes through at its best.
- Price: ¥890 per piece (¥962 takeout, tax included / ¥979 eat-in, tax included)
- Available: July 1 – August 31
No. 3: Peach Mousse and Fromage Blanc — 10,741 units sold
A tart made with in-season peach, peach mousse, and peach jelly. It also uses a rare cheese that pairs well with the peach's rich aroma, for a light, refreshing finish.
- Price: ¥890 per piece (¥962 takeout, tax included / ¥979 eat-in, tax included)
- Available: July 1 – August 31
No. 4: Peach Zuccotto — 8,744 units sold
- Price: ¥1,300 per piece (¥1,404 takeout, tax included / ¥1,430 eat-in, tax included)
- Available: July 1 – August 31
No. 5: Peach and Pink Grapefruit Panier — 6,815 units sold
- Price: ¥570 (¥616 takeout, tax included / ¥627 eat-in, tax included)
- Available: July 1 – August 18
Café-Exclusive Whole Peach Parfaits Are Also a Visual Standout
Café-exclusive items are doing well too, led by parfaits built around whole peaches. In July, the Tohoku-limited "Whole Peach Parfait" sold 8,804 servings and the Kanto-limited "THE TOWER Whole Peach" sold 9,962, for a combined 18,766 servings between the two.
"Whole Peach Parfait" uses about one and a half peaches, and "THE TOWER Whole Peach" uses two — both premium-grade fruit. Beyond the visual impact, the parfaits let customers enjoy in-season peach to the fullest, and they have stayed consistently popular throughout the fest, with photos and reviews of both showing up frequently on social media.
Whole Peach Parfait
- Price: ¥1,600 (¥1,760 eat-in, tax included)
- Available: July 1 – August 31 (tentative)
- Stores: Fruits Peaks Tohoku stores (Main Store, Koriyama Cosmos-dori, Fukushima Minami Bypass, Fukushima Nishi, Iwaki Izumi, Aizu, Sendai Tomizawa)
THE TOWER Whole Peach
- Price: ¥2,500 (¥2,750 eat-in, tax included)
- Available: July 1 – August 31 (tentative)
- Stores: Fruits Peaks Kanto stores (Tsukuba, Yokohama Porta, Toyosu Sail Park)
Closing Out Peach Fest With Triple App Points
For the finale, the three days from August 29 through August 31, Fruits Peaks official app members can earn triple the usual points.
It is the last chance this year to enjoy the fest's best-sellers, as well as the whole-peach parfaits — whether it is a first visit to Peach Fest or one more taste of peach season before it ends.
Note: At the Fruits Peaks Ecute Akihabara store, only point accrual is supported (points cannot be used there). Some items, such as shipping and box fees, are excluded.
