Ecute Shinagawa, the station shopping facility inside JR Shinagawa Station, is holding the "Start! Morning at Ecute Shinagawa" breakfast fair from Monday, April 6 to Sunday, April 26. With the new school and work year beginning in April, the fair aims to help commuters easily grab a quality morning meal on their way through the station. A variety of Shinagawa-exclusive breakfast items are on offer — from hearty meat dishes to Asian-inspired options — across multiple specialty shops.
Hearty Meat Dishes to Power Your Morning
NEW — Shinagawa Exclusive
Kodama Special Hot Dog — ¥648 (takeout) / ¥660 (eat-in)
Bar Marché Kodama (Ecute Shinagawa)
Bar Marché Kodama, rooted in a butcher shop founded in 1955 (Showa 30), offers a satisfying morning power-up in the form of this juicy sausage hot dog. The signature thick sausage is sandwiched in a house-made rice flour bun, whose chewy texture complements the rich flavour of the meat.
Limited to 10 per day. Available 9:00 AM to 12:00 PM.
Shinagawa Exclusive
Left: Kojima's Palm-Sized Bento — Fragrant Grilled Meat — ¥580
Right: Kojima's Palm-Sized Bento — Low-Temperature Cooked Steak — ¥680
Meat Wholesaler Kojima (Ecute Shinagawa)
A beef wholesaler with over 90 years of history presents two compact Shinagawa-exclusive bento options. The grilled yakiniku bento features meat cooked over a wire grill for an aromatic, savoury bite — a lighter option well suited to mornings. The low-temperature cooked steak bento highlights the tenderness of carefully prepared beef for a more refined flavour.
Available (Mon–Thu) from 9:00 AM / from 2:30 PM; (Fri–Sun) from 9:00 AM.
A Smarter Morning with Specialist Flavours
NEW — Shinagawa Exclusive
Choice of Soup & Croissant Set — ¥900 (takeout only)
Verace Panetteria-Gastronomia (Ecute Shinagawa)
Choose from a house-made vegetable-packed minestrone or a rich and hearty clam chowder, paired with a flaky croissant made with Belgian fermented butter. A quick yet satisfying way to start the day.
Image shows the minestrone option.
Seasonal — Shinagawa Exclusive
Thai-Style Rice Porridge Bento (Jok) — ¥799
Mr. Chicken Keihan-ten (Ecute Shinagawa)
"Jok" is a traditional Thai breakfast dish in which rice is simmered until it reaches a smooth, creamy consistency — a staple at morning markets throughout Thailand. The mellow broth and natural sweetness of the rice come together in a gentle, warming bowl. A small side of chili fish sauce (nam prik nam pla) is included for those who want to add a kick.
Limited to 5 per day. Available 9:00 AM to 2:00 PM.
Shinagawa Exclusive
Morning-Limited 5-Variety Inari Set (with tea) — ¥900
Inari Sushi Specialist Mameda (Ecute Shinagawa)
Five varieties of inari sushi are handcrafted in the in-store kitchen: the classic "Mameda," a "Wasabi" with a refined heat, a "Kuro Mameda" made with black sugar-simmered aburaage, a hearty "Gomoku Inari," and the Ecute Shinagawa-exclusive "Asari Inari" — inspired by Fukagawa-meshi, this clam-infused piece is accented with edamame and salted kelp.
Available until 10:00 AM.
NEW — Seasonal
Spring Morning Onigiri Set — ¥720
Omusubi Momochise (Ecute Shinagawa)
Two set-exclusive onigiri — a "Salmon Mixed Rice with Golden Sesame" and a "Tuna Mayo with Saikyo Miso" — are paired with karaage fried chicken, tamagoyaki egg roll, and kinpira burdock for a filling, well-rounded morning set.
Quantity limited.
Limited Period
Cheese Omelet Sandwich — ¥475
Sandwich House Märchen (Ecute Shinagawa)
A softly sweet omelet, creamy cheese, and ketchup are tucked inside the shop's signature fluffy original bread along with crisp lettuce. A simple, nostalgic combination that makes for a straightforward and satisfying breakfast.
Sit Down and Savour Your Morning
Parisien Set — ¥820 (takeout) / ¥836 (eat-in)
PAUL (Ecute Shinagawa)
A classic French-bakery morning set pairing a choice of croissant or pain au chocolat with a drink. The croissant is baked from imported French dough; the pain au chocolat is made from a croissant dough layered with chocolate. Drinks include hot or iced coffee or black tea, and orange juice.
Available 8:00 AM to 11:00 AM. Image shows the croissant option.
Kenjo Kaga Bocha (Hot) — ¥432 (takeout) / ¥440 (eat-in)
Kaga Bocha Maruhachi Seicha-jo (Ecute Shinagawa)
Kaga Bocha is a roasted-stem tea from Ishikawa Prefecture. Maruhachi Seicha-jo's "Kenjo Kaga Bocha" is lightly roasted using a proprietary technique, resulting in a clear amber cup with a fragrant aroma, deep umami, and a gently rounded finish.
Shogun Coffee — ¥900 (takeout / eat-in)
Saza Coffee (Ecute Shinagawa)
Saza Coffee, a specialty roaster from Hitachinaka City in Ibaraki Prefecture, recreates a blend documented as having been served to foreign diplomats by the 15th Tokugawa Shogun, Yoshinobu. Using French-style Edo-period roasted beans, the cup offers a velvety, concentrated sweetness that carries through to the last drop.
JRE POINT Campaign: Win 2,000 Points!
During the fair period (April 6 to April 26), customers who present a JRE POINT card or app and use a qualifying shop three or more times between 7:00 AM and 10:00 AM are entered into a draw to win 2,000 JRE Points. A total of 100 winners will be selected.
Qualifying shops: All Ecute Shinagawa shops (excluding Yoshiriya, Sekiya Spaghetti EXPRESS, TOKYO Tonkotsu Base MADE by Ippudo, Spice Factory, NewDays, and NewDays Kiosk)
Entry required in advance. Winners will be notified by point credit. Promo points are time-limited.
