Fendi, the luxury brand representing Rome, Italy, is opening a pop-up store at Isetan Shinjuku Main Building 1F The Stage from Wednesday, September 2 through Tuesday, September 8, 2026.
The pop-up celebrates the launch of new pieces from the 2026-27 Fall/Winter collection by Chief Creative Officer Maria Grazia Chiuri, presenting a modern, practical wardrobe built around her vision for people who value confidence and personal expression.
The venue's installation evokes Rome, the city where Fendi was founded. Luxurious walls featuring Fendi yellow and terracotta marble patterns recall a Roman sunset, while bold typography inspired by Rome's ancient ruins sits at the center of the space, further highlighting the new collection.
The pop-up store offers an early sale of iconic bags from Fendi's 2026-27 Fall/Winter collection, along with an exclusive personalization service.
The new signature "FENDI Magic" bag pairs structure and lightness with a balance of function and design. A square silhouette, a distinctive tubular handle, and the new FENDI logo trimmed with the "FENDI Cuneo" detail on the side decorate the center of the bag. The bags are priced at ¥436,700 (Japan-exclusive colorway) and ¥469,700 (tax included). For a limited time, including on the Japan-exclusive beige colorway, customers can have initials embroidered on the bag.
"My Peekaboo," a reinterpretation of Fendi's iconic "Peekaboo" bag that returns to its original silhouette in a rounder, lighter form, comes in a range of materials and color palettes, with a longer strap completing its functional yet modern style. To further enhance the bag's iconic look of deliberately revealing a peek inside, an initial hot-stamping service is being offered ahead of its wider release.
Also featured is the elegant "FENDI Heartbeat" jewelry line, which combines vintage gold with a heart motif, along with a wide lineup that includes the "Phone Camera Case" from the men's collection, designed to hold a smartphone.
Enjoy the special opportunity to find a bag that's one of a kind in the world.
"My Peekaboo," from left: "My Peekaboo Medium" ¥808,500, "My Peekaboo XS" ¥566,500 (tax included)
New Bag Personalization Services
FENDI Magic — pop-up exclusive initial embroidery service
Customers who purchase any "FENDI Magic" bag sold at the pop-up store can have initials embroidered on it. Choose up to 3 letters and 3 dots (e.g., M.G.C.).
My Peekaboo — pop-up early initial hot-stamping service
Customers who purchase a "My Peekaboo" bag can have initials hot-stamped inside the bag ahead of its wider release. The same service is set to roll out at select stores starting in early September.
Fendi 2026-27 Fall/Winter Collection Pop-Up Store
Dates: September 2 (Wednesday) to September 8 (Tuesday), 2026
*The Isetan main building is closed on September 4.
Address: Isetan Shinjuku Main Building 1F The Stage, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Hours: 10:00 AM to 8:00 PM
