FERNANDA Launches Sustainable Muscat of Alexandria Fragrance Collection Using Upcycled Okayama Grapes

Published: June 23, 2026
FERNANDA Launches Sustainable Muscat of Alexandria Fragrance Collection Using Upcycled Okayama Grapes

FERNANDA JAPAN Co., Ltd. (Yokohama, Kanagawa; Representative Director: 流合貴之) is set to release the "Muscat of Alexandria Collection" in limited quantities starting June 26, 2026*. The collection of 20 items uses upcycled raw materials as fragrance ingredients, letting you enjoy the juicy scent of Muscat of Alexandria grapes grown in Okayama Prefecture.

(*Some items are already available for advance purchase at FERNANDA's official online store, LOFT, and PLAZA.)

(**Some items are planned for year-round sales in the future.)

Celebrating 140 Years of Okayama's Muscat of Alexandria

Muscat of Alexandria grapes from Okayama Prefecture

Muscat of Alexandria is a grape known for its elegant, rich aroma and flavor, and its jewel-like, transparent emerald green color. Legend has it that Cleopatra, one of history's most celebrated beauties, was fond of the grape — earning it the nickname "Queen of Grapes." Its deliciousness and beauty have been passed down through generations, and Okayama Prefecture, which boasts Japan's highest production volume, is marking 140 years of cultivation this year.

As various promotions organized by JA Zen-Noh Okayama unfold across the country, FERNANDA is upcycling the pressed grape pulp from Okayama-grown Muscat of Alexandria into fragrance ingredients. By making effective use of the pomace — the fruit material left after juice extraction during wine and food processing — the brand works to reduce its environmental impact while delivering the authentic scent of the fruit itself.

Upcycled Muscat of Alexandria fragrance ingredient diagram

Recreating the Fresh Scent of Muscat Straight from the Vineyard

FERNANDA Muscat of Alexandria fragrance

The fragrance opens with crisp muscat leaf and refreshing lemon acidity, then blooms into juicy muscat, with graceful muguet gently rounding out the composition. It is a fragrance that faithfully recreates Muscat of Alexandria itself — fresh, sweet, and elegant.

When first introduced at a trade show preview, the collection received feedback such as "the fruit scent recreation is impressive" and "the upcycling initiative is very appealing," drawing strong interest from attendees.

Limited-Edition Muscat of Alexandria Collection

FERNANDA Muscat of Alexandria Collection products

FERNANDA Muscat of Alexandria Collection product lineup

The "Muscat of Alexandria Collection," evoking an early-summer vineyard, launches on June 26, 2026*, with 20 items available in limited quantities**. The lineup includes an Eau de Parfum with strong sillage and lasting power, a Sugar Scrub ideal for summer body care, and a Premium Hair Mist that adds a soft fragrance while caring for hair — offering a diverse range of options. Items are available at FERNANDA directly operated stores, FERNANDA's official online store, and variety shops nationwide.

(*At FERNANDA's official online store, LOFT, and PLAZA, some items are already available for advance purchase. Product assortments differ between directly operated stores and variety shops.)

(**Some items are planned for year-round sales in the future.)

Items Available at Directly Operated Stores & Official Online Store

  • Eau de Parfum (50ml) — ¥5,500
  • Eau de Parfum (12.5ml) — ¥2,860
  • Premium Hand Cream (50g) — ¥1,540
  • Mini Fragrance Set — ¥3,740
    (Eau de Parfum 12.5ml + Mini Premium Hand Cream 20g)
  • Premium Hand Soap (200ml) — ¥2,200
  • Premium Body Soap (360ml) — ¥3,300
  • Sugar Scrub (300g) — ¥3,960
  • Premium Body Mist (95ml) — ¥3,080
  • Hand & Body Whip Cream (300g) — ¥3,740
  • Premium Hair Oil (140ml) — ¥3,740
  • Premium Hair Mist (100ml) — ¥2,860
  • Aroma Diffuser (80ml) — ¥3,740
  • Aroma Diffuser (210ml) — ¥7,700
  • Linen Spray Grande (250ml) — ¥3,520
  • Aroma Oil (10ml) — ¥2,420

Items Available at Variety Shops Nationwide & Official Online Store

  • Rich Eau de Cologne (30ml) — ¥1,870
  • Body Splash (95ml) — ¥1,760
  • Rich Hand Cream (50g) — ¥990
  • Linen Spray (100ml) — ¥1,650

Items Available at All Channels

  • Moist Body Gelato (120g) — ¥1,540

All prices include tax.