Naris Cosmetics (headquartered in Fukushima Ward, Osaka; President: Hiroyoshi Muraoka) will renew its luxury point makeup brand "GLORIART" and release "The Rouge" lipstick in 10 colors along with a case on February 21, 2026. The products will be available through door-to-door sales, Naris cosmetics stores nationwide, and online at the Naris Online Store. The brand represents Naris's highest-priced point makeup line.
Optical Effect Creates Plump, Glossy Lips on Aging Skin
GLORIART was born in 1991 as the company's luxury brand, with its name derived from "GLORIA (glorious)" and "ART (art)." Initially debuting as a base makeup brand, it later evolved to include a full point makeup line. What has remained constant is the brand's commitment to skincare benefits and comfortable texture. Since the COVID-19 pandemic, with increased mask-wearing, lipstick color longevity has become more important than ever and is now considered an essential feature. While the company has conducted extensive research on lipstick staying power, this renewal not only adopts "Fit Film Technology" for lasting color but also achieves glossiness and smooth application. The product eliminates the thin coating and dry feeling often associated with long-lasting lipsticks, offering a smooth, friction-free application. The glossy finish creates an optical effect that makes lips appear fuller and more youthful.
Staying Power Is Standard. Smooth Application for the "Art of Applying Lipstick"
The newly adopted "Fit Film" technology causes the lipstick to react with moisture on the lips, transforming into a gel-like consistency that creates the impression of thick, glossy lips. A transparent silicone layer forms on the outside of the gel, creating a structure that resists color transfer when touching objects. This technology combines three essential qualities: staying power, glossiness, and smooth application. The smooth texture honors the special act of "applying lipstick" (hiku) among all cosmetics - a phrase that emphasizes the experience. With each application, the smooth gliding sensation brings joy to the makeup experience.
The formula also contains original plant-based moisturizing ingredients including Modama Extract/Modama Leaf Extract, Hybrid Rose Flower Extract harvested from the company's own rose garden, Pau d'Arco Bark Extract/Tabebuia Impetiginosa Bark Extract, plus Rosemary Extract/Rosemary Leaf Extract (moisturizing ingredients). It moisturizes lips like a beauty serum.
Poetic Japanese Names that Enhance Complexion and Mood
"GLORIART The Rouge" features poetic Japanese names such as "Hanayoi-gumo (Flower Evening Cloud)," "Unubore-zome (Vanity Dye)," and "Horoyoi-omoi (Tipsy Feeling)." These evocative names, which inspire imagery of scenes and emotions, represent Japanese women's hopes and aspirations for makeup. They reflect the desire to remain beautiful, true to oneself, and willing to transform at any age. The brand honors the moment at the vanity when women reach for lipstick with a feeling of "Now" - aiming to uplift both facial appearance and spirit.
Product Details
GLORIART The Rouge
Price: 3,500 yen (excluding tax) / 3,850 yen (including tax), Case sold separately
Case Price: 1,000 yen (excluding tax) / 1,100 yen (including tax)
A beauty serum lipstick that creates youthful lips with plump glossiness
○ Features Fit Film technology that gives thickness and glossiness to lips thinned by aging, while ensuring long-lasting color
○ Smooth application texture. Creates beautiful lip contours without need for a lip brush
○ 10 carefully selected color variations developed based on research of Japanese skin tones. Color design that brightens both blue-based and yellow-based complexions
◎ Contains original plant-based moisturizing ingredients including Modama Extract/Modama Leaf Extract, Hybrid Rose Flower Extract, Pau d'Arco Bark Extract/Tabebuia Impetiginosa Bark Extract, plus Rosemary Extract/Rosemary Leaf Extract (moisturizing ingredients)
・Fragrance-free, ethyl alcohol-free, paraben-free
・All 10 colors
GLORIART The Rouge 183 Momo-annin (Peach Almond)
[Fresh Pink]
A color that enhances skin transparency and creates a fresh, youthful impression within mature sophistication.
GLORIART The Rouge 286 Akogare-aka (Aspiration Red)
[Red]
A color that expresses true adult elegance that straightens the posture just by wearing it.
GLORIART The Rouge 299 Kogare-budou (Burnt Grape)
[Berry Red]
Like aged wine that tastes better with time, this color expresses mature, refined lips.
GLORIART The Rouge 364 Kaori-hinata (Fragrant Sunlight)
[Pure Coral]
An elegant coral evoking blooming flowers and warm sunlight.
GLORIART The Rouge 390 Jun-daidai (Pure Orange)
[Brown Orange]
A gentle, sunny color for those who maintain a pure heart forever.
GLORIART The Rouge 572 Hakana-kanade (Fleeting Melody)
[Coral Beige]
A color that blends naturally with lip tone while creating a delicate impression.
GLORIART The Rouge 586 Unubore-zome (Vanity Dye)
[Red Brown]
A face-brightening color that makes you feel a bit more beautiful than usual today.
GLORIART The Rouge 632 Ao-zakura (Blue Cherry)
[Bright Rose]
Like a calm, deep blue sea, this strongly blue-toned rose creates clear skin.
GLORIART The Rouge 640 Horoyoi-omoi (Tipsy Feeling)
[Pink Rose]
Inspired by the enhanced lip color when slightly tipsy. A mature, alluring color.
GLORIART The Rouge 655 Hanayoi-gumo (Flower Evening Cloud)
[Dusty Rose]
An ennui-filled mature color inspired by purple-tinged clouds shortly after sunset.
