Gotemba Premium Outlets (operated by Mitsubishi Estate Simon Co., Ltd.; located in Gotemba City, Shizuoka Prefecture) is rolling out one new permanent brand and five pop-up brands this summer 2026.
New Brands Opening This July and August
Opening dates and business periods for each store are subject to change. Please check the facility's official website for the latest information.
Permanent Stores
| Brand | Opening Date (Planned) | Location | Notes |
|---|---|---|---|
| Salomon | July 8 (Wed) | Zone 3005 | New permanent store |
| Petit Bateau | August 5 (Wed) | Zone 2150 | Relocated and renewed |
Limited-Time Pop-Ups
"PO" stands for Premium Outlets.
| Brand | Pop-Up Period (Planned) | Location | Notes |
|---|---|---|---|
| SATUR | July 2 (Thu) to August 31 (Mon) | Zone 4540 | First domestic outlet appearance |
| ALEXIA STAM | July 4 (Sat) to August 2 (Sun) | Zone 1610 | First PO appearance |
| VASIC | July 31 (Fri) to September 28 (Mon) | Zone 2050 | First appearance at Gotemba PO |
| New Era | August 1 (Sat) to September 27 (Sun) | Zone 4525 | First appearance at Gotemba PO |
| Madhappy | August 7 (Fri) to August 30 (Sun) | Zone 1610 | First domestic outlet appearance |
New Store Decorations
Spanning roughly nine Tokyo Domes in size and home to around 290 brands, Gotemba Premium Outlets is one of Japan's largest outlet malls, offering a wide variety of brands to enjoy throughout the day. Still, in such an expansive facility, it can be hard to explore every corner, which sometimes limits the chance to discover new brands.
From July 22 (Wed) through November 30 (Mon), logos of the new stores will be displayed along the facility's main walkways, giving visitors a natural chance to encounter new brands as they move through the property. The decorations are also designed to add color to the space, creating moments of discovery and excitement for visitors.
Period: July 22 (Wed) to November 30 (Mon) (planned)
Location: Escalator walls around Hill Side Bridge
Number of Brands Featured: Up to 12 brands (planned)
Permanent Store Openings
Salomon
Opening: July 8, 2026 (Wed)
Location: East Zone, Zone 3005
Salomon is a modern mountain sports lifestyle brand that creates innovative footwear, apparel, and winter sports equipment in Annecy, at the foot of the French Alps.
The Gotemba Premium Outlets store will carry a wide range of footwear, backpacks, apparel, and more.
To celebrate the opening, customers who spend ¥16,500 (tax included) or more will receive an original bag as a gift (while supplies last).
Petit Bateau
Opening: August 5, 2026 (Wed)
Location: East Zone, Zone 2150 (relocated from the Hill Side area)
Petit Bateau, a beloved French brand, was founded in 1893 as an undergarment maker. In 1918, the company invented the "Petite Culotte," the prototype for today's shorts, growing into one of France's most iconic brands.
Loved by generations of people around the world, Petit Bateau is known for its soft-to-the-touch fabrics and playful yet simple designs.
To celebrate the opening, the first 50 customers who spend ¥8,800 (tax included) or more will receive an original mug as a gift.
Pop-Up Stores
SATUR (First Domestic Outlet Appearance)
Pop-Up Period: July 2, 2026 (Thu) to August 31 (Mon)
Location: Hill Side, Zone 4540
Launched in 2020 under the slogan "Let's give you Saturday," SATUR is a contemporary brand whose name comes from "Saturday," expressing the relaxed, easygoing feeling of the day. The brand has gained popularity for its diverse take on "Saturday style," tailored to individual tastes.
This pop-up will feature items from the 2024 spring/summer through 2025 fall/winter collections.
To celebrate the opening, customers who spend ¥18,000 (tax included) or more will receive a folding fan as a gift (while supplies last).
ALEXIA STAM (First Premium Outlets Appearance)
Pop-Up Period: July 4, 2026 (Sat) to August 2 (Sun)
Location: East Zone, Zone 1610
ALEXIA STAM offers fashion bikinis for adventurous women who love travel, the sea and sun, and city life, while also valuing their careers. The bikinis feature cuts designed to flatter from every angle, with functional yet stylish designs suitable not only for swimming but also for training, yoga, and surfing — a comfortable, refined, and playful lineup for women.
VASIC (First Appearance at Gotemba Premium Outlets)
Pop-Up Period: July 31, 2026 (Fri) to September 28 (Mon)
Location: East Zone, Zone 2050
Founded in 2015, VASIC is an accessory brand that channels the essence of New York through minimalist design. This pop-up will feature a wide range of items, including the brand's signature leather-knot "Bond" bag, the one-handle "Ever" bag that combines femininity and smart style, and the "Patti" tote bag with its distinctive knot detail.
New Era (First Appearance at Gotemba Premium Outlets)
Pop-Up Period: August 1, 2026 (Sat) to September 27 (Sun)
Location: Hill Side, Zone 4525
Founded in the United States in 1920, New Era is a sports lifestyle brand and the exclusive official on-field cap supplier for Major League Baseball (MLB). The brand keeps releasing new styles and categories, earning strong support in the fashion and culture space as well.
This pop-up will offer a wide range of items, from caps and other headwear to bags and apparel, including kids' sizes.
Madhappy (First Domestic Outlet Appearance)
Pop-Up Period: August 7, 2026 (Fri) to August 30 (Sun)
Location: East Zone, Zone 1610
Founded in Los Angeles in 2017, Madhappy is an up-and-coming fashion and lifestyle brand built around raising awareness of mental health and a mission to make the world more optimistic and positive. The brand offers high-quality, colorful streetwear.
This pop-up will feature the brand's signature Core Classics fleece sets, along with items from past collaboration archives showcasing the brand's distinctive colors and graphics.
Gotemba Premium Outlets Facility Overview
Gotemba Premium Outlets is one of Japan's largest outlet malls by store floor area, home to around 290 stores featuring renowned brands from Japan and abroad along with a variety of dining options. The site also includes "HOTEL CLAD," run by the Odakyu Group, the day-use hot spring "Konohana no Yu," and even a small amusement park, making it a shopping resort that goes beyond a typical outlet mall.
Location: 1312 Fukazawa, Gotemba City, Shizuoka Prefecture 412-0023
Website: https://www.premiumoutlets.co.jp/gotemba/
