Gungendo (石見銀山 群言堂), the lifestyle brand based in Omori Town, Ota City, Shimane Prefecture — a UNESCO World Heritage site known as the Iwami Ginzan Silver Mine — has launched a new summer clothing collection called Kaze no Fuku (Clothes of the Wind). The collection became available at Gungendo's directly operated stores nationwide and its official online store from April 23, 2026.
The pieces feature natural fibers and a close collaboration with skilled craftspeople around Japan, resulting in garments that allow a pleasant breeze to pass through even on Japan's notoriously hot, humid summer days.
Kaze no Fuku: Wearing the Breeze Through Japan's Summer
The collection draws on cotton, linen, and other natural materials combined with traditional weaving and dyeing techniques. Each garment is designed with airy weave structures, fabric finishes that keep the cloth from clinging to skin, and silhouettes that catch the wind. The goal is a refreshing sensation that makes summer easier to get through while keeping a refined, adult sensibility.
Five Featured Materials and Items
Below are five representative fabrics and garments in the collection, each rooted in a specific Japanese craft tradition.
Indigo-Dyed Cotton-Linen Rain Kasuri — Shades of Blue with Depth
Aizome Momen Asa Ame Gasuri
Aizome Momen Asa Ame Gasuri Dress "Tsurifuneso" — ¥57,200 (tax included)
This piece uses indigo-dyed fabric from Tsujimura Senshoku in Shizuoka Prefecture, a studio that handles the entire process from dyeing to weaving in-house. Rather than dyeing the finished cloth, the workshop uses "kase-zome" — dyeing yarn while it is still bundled — with each artisan adjusting the process daily according to temperature and humidity to achieve the exact depth of blue they are after. The resulting "ame gasuri" (rain kasuri) weave, created with kasuri-dyed cotton and linen yarns in two shades, gives the fabric a delicate, water-like appearance.
The dress works as a standalone piece or layered over slim-cut trousers or a skirt, keeping sun exposure minimal while staying cool.
Crumple-Processed Linen — Soft, Textured, and Breathable
Momihoguashi Asa
Momihoguashi Asa Shamble Dress "Fusen Towata" — ¥46,200 (tax included)
A long-running summer staple from Gungendo made in partnership with Shiga Hemp Industry (Shiga Asa Kogyo) in Shiga Prefecture. Cloth woven from fine European linen yarns undergoes a "momihoguashi" (crumple-and-soften) process that brings out a subtle sheen and a gentle textured surface. The resulting fabric is soft from the very first wear — no itchiness — and grows even softer with each wash.
With the buttons open, it doubles as a light layer for air-conditioned spaces, making it a versatile piece for summer.
Cotton Slub Lawn — Feather-Light with an Elegant Flair
Momen Slub Lawn
Lawn Hamabirugao Print Pullover "Hina Zakura" — ¥36,300 (tax included)
Produced by Furuhashi Shokufu in Shizuoka Prefecture, this fabric uses ultra-fine slub yarns with deliberate thickness variations, woven slowly on vintage shuttle looms to keep tension on the yarn minimal. The result is an exceptionally light cloth that feels as though it holds a pocket of air.
Full gathers in the design prevent the silhouette from following the body's contours. The fabric becomes increasingly supple with use, making it a hard-to-put-down summer piece.
Mangan Kasuri — A Rare Dyeing Technique from the Taisho Era
Mangan Gasuri
Mangan Gasuri Mizukage Pattern Pullover "Asagao" — ¥28,600 (tax included)
Mangan kasuri is a kasuri dyeing technique that was once widely popular during Japan's Taisho period (1912–1926). Today, Crosslead in Niigata Prefecture is the only producer in Japan still maintaining this tradition. For this piece, the technique is used to render a delicate pattern inspired by shadows rippling on the surface of water.
The fabric blends cotton with rayon-linen, giving it a smooth, cool drape against the skin. A generous big silhouette flatters the figure while the refined kasuri pattern adds a sophisticated touch.
Silk-Protein Crepe — A 30-Year Bestselling Inner Layer
Silk Protein Yoryu
Yoryu Tank Top — ¥6,050 (tax included)
Made with yoryu (crepe) fabric whose vertical ridges — created by tightly twisted fine cotton yarns — keep the cloth from sticking to the skin. A silk protein finish adds smoothness even for sensitive skin. This piece is produced together with Crosslead in Niigata Prefecture and has been a long-running bestseller.
It works both as an inner layer and as a petticoat under semi-sheer summer garments, keeping things cool without adding bulk. It dries quickly after perspiration and is compact enough for travel.
Made Together with Artisans from Across Japan
Gungendo's approach to making clothes relies on deep, trust-based relationships with weavers and dye workshops that have honed their skills across Japan. The brand calls this philosophy "fukko soushin" (復古創新) — reviving traditional Japanese craft and pairing it with design suited to contemporary living. In an era that tends to prioritize efficiency and speed, Gungendo continues to work with its partner craftspeople to produce garments meant to be cherished and worn for years.
Event Details: Kaze no Fuku
- Period: From Thursday, April 23, 2026 onward (new arrivals are added through July)
- Available at: All Gungendo directly operated stores, including the Iwami Ginzan flagship, KITTE Marunouchi, KITTE Osaka, Marui Imai Sapporo, JR Nagoya Takashimaya, JR Kyoto Isetan, Fukuya Hiroshima Eki, Hakata Hankyu, and others
- Online: Gungendo Online Store — special feature page at https://www.gungendo.co.jp/f/kazeno_fuku
