New Era and Kyoto-based textile brand Eirakuya have announced their 4th collaboration, bringing caps made with Eirakuya's hand-dyed tenugui fabric. The collection is available in two models — the 59FIFTY® and the 9THIRTY™.
Sales started at sports specialty stores nationwide on March 12, 2026, with select New Era stores and the official New Era online store following on March 17.
New Era official site: https://www.neweracap.jp/
An Original Pattern with New Era's Flag Logo in a Sashiko-Inspired Layout
The tenugui fabric dyed by Eirakuya for this collaboration features an original pattern in which the outline of New Era's flag logo is arranged in a sashiko-inspired layout.
On the 59FIFTY® model, the "Eiraku Tsuho" coin design — said to have been favored by Oda Nobunaga — is embroidered on the front panel. This same design is also used as the Eirakuya logo.
Tenugui Fabric Used as Cap Material
The caps use tenugui fabric produced by Eirakuya. Known for its thin, lightweight texture, the material is highly breathable, moisture-resistant, and quick-drying, making it a comfortable option for wearing through spring and summer.
Product Lineup
59FIFTY®
- Colors: Chrome White/Navy, Navy
- Price: ¥7,700 (tax included)
9THIRTY™
- Colors: Chrome White/Navy, Navy
- Price: ¥6,600 (tax included)
Note: These caps are not available at Eirakuya stores.
