The popular waterproof mascara from Heroine Make has received a major update this spring. The Heroine Make Long UP Mascara Super WP N became available in stores from March 9, 2026, boasting improved smudge-resistance and curl-retention that the brand says is the best in its history.
To celebrate the launch, a three-day pop-up event titled "Heroine's Secret by Heroine Make" is set to open at ZeroBase Omotesando from March 13 (Friday) to March 15 (Sunday), 2026. The space is designed around the brand's mascot character "Elizabeth Himeko" — a princess said to embody beauty that never falters under any circumstances — and invites visitors to directly experience the mascara's durability through interactive installations.
About "Heroine's Secret by Heroine Make"
The pop-up is themed around the "secrets" behind the mascara's standout performance. Set within a world inspired by Elizabeth Himeko's story, the venue features multiple zones that simulate real-life challenges to lashes — from tears to strong winds — letting visitors see and feel the product's staying power for themselves.
Touch-Up Space
The first thing visitors encounter upon entering is a large-mirrored touch-up space. The reformulated Heroine Make Long UP Mascara Super WP N is available to try at the mirror, and words attributed to Elizabeth Himeko on beauty and the product's features are displayed around it, blending the brand's storytelling with hands-on experience.
Princess's Bedroom
This area is modeled after Elizabeth Himeko's bedroom, where a "tear switch" is placed beside a bed. Pressing the button causes a single tear to fall from a mannequin's eye and make direct contact with the lashes — yet the mascara remains in place, illustrating how it holds up even when wet.
Windy Window
Another corner recreates a "window" where Elizabeth Himeko is said to have developed her resilience against adversity. A strong breeze blows through a cutout window near her desk, and visitors can sit there, feel the wind for themselves, and take photos at the styled photo spot — demonstrating how the mascara keeps lashes curled even in gusts.
Product Overview
The updated lineup now includes a new gray-black shade alongside the existing colors:
- Heroine Make Long UP Mascara Super WP N — 3 shades, 6g, ¥1,200 each (tax included ¥1,320)
- Heroine Make Volume UP Mascara Super WP N — 1 shade, 6g, ¥1,200 (tax included ¥1,320)
Both products went on sale March 9, 2026.
Event Details
| Dates | March 13 (Fri) – March 15 (Sun), 2026 |
| Venue | ZeroBase Omotesando, 3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061 |
| Hours | 11:00 AM – 7:00 PM |
| Admission | Free |
| Access | 1-minute walk from Exit A3 of Omotesando Station (various lines) |
