A limited-time POPUP marking the launch of a new product from the total-care brand "hada to kokoro" (肌と心), operated by Sekido Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities code: 9878), opens in the POPUP space at @cosme TOKYO. The event runs from Wednesday, August 12 to Tuesday, August 18, 2026.
New and popular items fill the space alongside visuals featuring brand ambassador Junki Kono of JO1.
Event Overview
Period: August 12 (Wed) to August 18 (Tue), 2026
Location: @cosme TOKYO, 2F POPUP Space (1-14-27 Jingumae, Shibuya-ku, Tokyo)
Hours: 11:00 AM to 9:00 PM
Hours are subject to change.
The POPUP centers on the "All-in-One Cream Lotion," which has also proven popular with male users, alongside the new mist-type "All-in-One Cream Mist." Ahead of its official release, visitors can try the products firsthand at the POPUP, with the brand offering a sense of everyday "fulfillment" that fits each visitor's mood and lifestyle.
Visitors are invited to experience the fine, comfortable texture and the feel of the mist for themselves, and discover the world of hada to kokoro.
New Product Overview
All-in-One Cream Mist — ¥1,980 (tax included) / 45ml
Complete skincare with a single spritz.
Keeping all the moisture of the "All-in-One Cream Lotion," this new mist-type product locks the lightness of a mist and the rich moisture of a cream into one bottle. A single spray covers the roles of lotion, milky lotion, serum, and cream, with a fine mist that delivers moisture down to the stratum corneum for smooth, radiant-looking skin. It offers quick, comfortable hydration any time, even on a busy morning or while out and about.
What's Next
Further promotional activities are planned, both online and offline, to share the brand's world and the appeal of its products with more customers.
Details on each initiative will be announced progressively on the official brand website and social media accounts.
About Junki Kono (JO1)
Born January 20, 1998, in Nara Prefecture. Selected by viewer vote on the survival audition show "PRODUCE 101 JAPAN," he debuted in 2020 as a member of the global boy group JO1.
This past April, the group held successful performances at Tokyo Dome and Kyocera Dome Osaka, and an additional July concert at Vantelin Dome Nagoya — their first-ever show at the venue — has been confirmed. Having steadily built a following in the United States, the group is set to make its full American debut this autumn, with a North American tour also planned for October. Their influence continues to grow both in Japan and abroad.
As the group's main vocalist, Kono helps lead JO1, while his bright personality has also made him well known as the member who lifts the group's overall mood and energy. He is also active in television and drama appearances alongside his music career.
About hada to kokoro
"hada to kokoro" (肌と心) is a total-care brand born from the desire to turn everyday skincare time into something that leaves people feeling positive — a "good cycle of beauty."
Committed to being Made in Japan, the brand pursues three values in every product: comfort, enjoyment, and high performance that satisfy both skin and heart with every touch. The goal is an experience that leaves users wanting to use it again the next day.
- hada to kokoro Official Site: https://hadatokokoro.jp/
- hada to kokoro Official Amazon Site: https://x.gd/1MPiL
- Official Instagram: hadatokokoro_official
- Official X: hadatokokorojp
- &choa! Official Site: https://andchoa.jp/collections/hada-to-kokoro
