KOSE COSMEPORT Corp. (headquartered in Chuo-ku, Tokyo; President: Takao Kobayashi) is hosting an interactive event on February 7, 2026 (Saturday), featuring professional hair and makeup services using the new "hugmyLip Color Lock Plumping Balm" from the up2me brand, which will be released sequentially starting March 19*.
◇ up2me hugmyLip Official Site: https://www.hug-my-lip.com
*Pre-sale begins on Maison KOSÉ (EC site) from January 21, 2026 (Wednesday), and at Matsumoto Kiyoshi Group and Cocokara Fine Group stores (excluding some locations) and Matsukiyo Cocokara Online Store from January 28, 2026 (Wednesday).
Note: Some portions of this event require advance lottery registration.
Event Details
This event embodies the up2me brand concept "You can do anything. You can be anyone.", offering an interactive experience where visitors can enjoy becoming their ideal self according to their mood.
The event features a touch-up corner open to everyone, as well as a lottery corner with guaranteed prizes (no blanks) for those who present receipts from purchasing "up2me hugmyLip Color Lock Plumping Balm" at Matsumoto Kiyoshi Group or Cocokara Fine Group stores. Winners can receive original novelties and products.
Additionally, 70 selected winners from advance lottery entries will receive professional hair and makeup services from expert makeup artists. When applying, participants choose from six hair and makeup image options using "hugmyLip Color Lock Plumping Balm" to select their ideal look. On the event day, enjoy hair and makeup styling in your chosen image plus photo shoots at a photo booth designed to capture the hugmyLip aesthetic.
Event Overview
Date: February 7, 2026 (Saturday) 10:00 AM to 7:00 PM
Location: YH493 Building, 4-9-3 Jingumae, Shibuya-ku, Tokyo
Access: 2-minute walk from Omotesando Station, 10-minute walk from Gaienmae Station, 10-minute walk from Meiji-jingumae (Harajuku) Station
Hair & Makeup Experience Application
Applications will open on KOSE COSMEPORT's official Instagram from 12:00 PM on January 14, 2026 (Wednesday).
Application Period: January 14, 2026 (Wednesday) 12:00 PM to January 20, 2026 (Tuesday) 11:59 PM
① Follow KOSE COSMEPORT's official Instagram account:
@kosecosmeport_official https://www.instagram.com/kosecosmeport_official
② Complete the application form that will be posted on the day and submit your application.
*The event day experience content may be subject to change.
*Winners will be notified via DM after the lottery.
*Please check the relevant post for other application terms and details.
Event Day Images
Makeup Booth / Novelty Examples
*All images are for illustrative purposes.
About up2me
up2me was born with the concept "You can do anything. You can be anyone." It's a makeup brand that enhances both appearance and mood, supporting the creation of a positive future filled with confidence by enjoying your ideal self.
New Products Launching March 19, 2026 - up2me (1 Product Line, 6 Varieties)
① ② ③ ④ ⑤ ⑥
Product Names / Volume / Features
① up2me hugmyLip Color Lock Plumping Balm 001 (Secret Hug)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Natural, gentle pink beige.
② up2me hugmyLip Color Lock Plumping Balm 002 (Pixie Charm)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Universally beloved, versatile pink.
③ up2me hugmyLip Color Lock Plumping Balm 003 (Mauve Signal)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Heart-fluttering plum pink.
④ up2me hugmyLip Color Lock Plumping Balm 004 (Capture Me)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Playfully sophisticated deep rose.
⑤ up2me hugmyLip Color Lock Plumping Balm 005 (Cinema Heroine)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Refined, adult spice brown.
⑥ up2me hugmyLip Color Lock Plumping Balm 006 (Sunny Mood)
<Lip Color> 3g
Plump, naturally rosy lips that hold on tight. A plump* lip balm with smooth application that protects lips while maintaining texture and color. Expression-brightening, mellow camel.
*Pre-sale begins on Maison KOSÉ (EC site) from January 21, 2026 (Wednesday), and at Matsumoto Kiyoshi Group and Cocokara Fine Group stores (excluding some locations) and Matsukiyo Cocokara Online Store from January 28, 2026 (Wednesday).
* Makeup effect
About KOSE COSMEPORT Corp.
KOSE COSMEPORT Corporation is a wholly owned subsidiary of KOSÉ Holdings Corporation, focusing primarily on self-service retail distribution where customers can freely select products. The company aims to deliver products that delight customers through new challenges and innovative ideas, unconstrained by existing conventions.
