Oyama Yumekōbō Co., Ltd. (Location: Oyama-machi, Hita City, Oita Prefecture / President: Taisuke Dobashi), which operates Umeshu-gura Oyama, will hold special events unique to a plum wine brewery during the "Plum Blossom Festival" period in Oyama-machi, Hita City. Visitors can enjoy flowers in the plum grove, taste plum wine and processed plum products at the brewery, and quietly appreciate the elegant presence of bonsai plums — experiencing a moment truly special to "Oyama, the Village of Plums."
1. Main Special Events at Umeshu-gura Oyama
Free Serving of Fully Ripened Plum Amazake
Free servings of warm amazake made with fully ripened plums will be offered. Warming enhances the plum's fragrance, allowing its natural gentle sweetness to shine through. With each sip, you'll feel warmth spreading from within and gently sense the blessings of plums. This non-alcoholic beverage can be safely enjoyed by children and those arriving by car.
Free Serving of Umeboshi Tea
Free servings of umeboshi tea (plum kelp tea) will be offered. Umeboshi tea is a nostalgic-tasting tea where the moderate acidity of plums gently blends with the umami of kelp. With each sip, the umami of kelp gradually spreads, followed by the refreshing fragrance and acidity of plums that linger as an aftertaste. This popular beverage has been well-received as a warming drink during a rest after strolling through the plum groves or in the still slightly chilly season, warming the body from within.
Exhibition of "Bonsai Plums" Cultivated by Plum Farmers in Oyama Town
Bonsai plums carefully cultivated one by one by plum farmers in Oyama Town will be displayed. The craftsmanship and feelings of farmers who have worked with plums for many years can be seen in the branch formations and flower arrangements, showcasing the quiet and profound beauty of plums.
Plum Blossom Festival Photo Contest
A photo contest will be held to collect memories of the Plum Blossom Festival through photographs, including moments in the plum grove and at the brewery, and the elegant presence of bonsai plums.
*Details about application methods and other information will be announced sequentially on the official Umeshu-gura Oyama website.
2. Event Overview
Period: February 15 (Sunday) to March 15 (Sunday), 2026 [Hita Oyama Plum Blossom Festival period]
Location: Umeshu-gura Oyama
*Free servings will be available only on Saturdays, Sundays, and national holidays during the Plum Blossom Festival period.
3. About the Plum Blossom Festival
The "Hita Oyama Plum Blossom Festival" is a regional event held annually in Oyama-machi, Hita City, Oita Prefecture, known as the Village of Plums, heralding the arrival of spring. During the festival period, plum groves such as Okubo-dai Plum Grove and Furuya-dai Plum Grove are opened to the public, allowing visitors to enjoy plum blossoms in white and pale pink, along with their fragrance. Events such as prayers for bountiful harvests, ceremonies, and stage performances are also held, creating a festival beloved as a uniquely Oyama Town celebration created together with local people.
*For details on the festival schedule and event content, please check the Hita City website.
4. About Oyama Yumekōbō
Oyama Yumekōbō develops businesses utilizing regional resources centered on plums in Oyama-machi, Hita City, Oita Prefecture. The company operates in an integrated manner from plum grove management and harvesting to manufacturing and sales of plum wine and fruit liquors, as well as operating tourism and accommodation facilities.
Okuhita Onsen Umehibiki
A hot spring inn with the concept of "elegant and lovely," where guests can fully enjoy plums and Hibiki Valley. In summer 2024, a private sauna "Sauna Lounge Benitsuru" was newly established.
Umeshu-gura Oyama
Using Nanko plums and Ousyuku plums harvested in-house, the facility manufactures diverse plum wines using traditional methods. Through plum wine tasting, sales, and plum wine-making experiences, this facility allows visitors to feel plum culture up close.
Michi-no-Eki Mizube no Sato Oyama (Roadside Station)
This station sells local agricultural products, processed goods, and products using specialty plums. It also houses the Attack on Titan Museum and a café, serving as a hub for regional exchange and tourism.
