The spring event HARMONYLAND Flower Fantasy got underway at Harmonyland (Hiji, Oita) on Friday, March 20, 2026. The park is dressed up with flower-themed garden installations and photo spots throughout its grounds, and the new flower show "The Colorful Blooming!" is now playing on the Festival Stage. Here is a look at what opening day was like.
The event takes the theme of "flowers" as its centerpiece, letting visitors enjoy spring-like entertainment set against Harmonyland's naturally rich surroundings.
Flower Show "The Colorful Blooming!"
Characters in Florist Costumes Take the Stage in a Vibrant Show of Flowers and Music
One of the biggest highlights of HARMONYLAND Flower Fantasy is the flower show "The Colorful Blooming!" performed on the Festival Stage.
Characters including Hello Kitty dressed as a florist took the stage for a dazzling performance filled with flower-inspired staging and music. A large crowd gathered in front of the stage before the show began, and when the characters appeared, the audience burst into applause. Mid-show, there was an interactive segment where guests called out "Blooming!" together with the characters and danced along. Children kept the beat by clapping along with the music, and many families were seen dancing with their flower balloons alongside the characters, keeping the venue lively from start to finish.
Guests who attended the show shared reactions such as: "It was so fun to shout 'Blooming!' and dance together with everyone," "The confetti effect was beautiful and really felt like spring," "The flower balloons were cute and I took tons of photos," and "The characters' costumes were gorgeous — it felt like a truly Harmonyland-style show."
Flower Gardens and Photo Spots Fill the Park with Spring Color
Colorful flower gardens and flower-themed photo spots have appeared throughout the park, creating a vibrant, spring-filled atmosphere at every turn. The grounds are adorned with flower decorations, and many guests spent opening day strolling around and soaking up the spring ambiance.
Visitors were seen taking commemorative photos with the flower gardens and colorful decorations as backdrops, and reactions included comments like "All the flowers make it feel so spring-like and cute" and "There are so many great spots to take photos." Guests made the most of Harmonyland's naturally lush setting and enjoyed the park's floral spring world.
Limited-Edition Flower-Themed Merchandise
During the event period, a range of limited-edition flower-themed merchandise is available for purchase. Items include charms, hair clip sets, and flower balloons — all in springtime designs that complement the event's world. These items can be worn or carried around the park, making them ideal as souvenirs or mementos from the visit. On opening day, many guests were spotted walking the park with flower balloons in hand or wearing hair clips while taking photos.
Limited-Edition Flower-Themed Food Menu
A selection of limited-edition flower-themed food items is on offer during the event, including a Roast Beef Bouquet Salad, a Flower Cream Soda, and Flower Pancakes — all with eye-catching presentations inspired by bouquets and blossoms that tie in with the spring event theme.
On opening day, guests were frequently seen snapping photos of the brightly colored dishes before eating, with friends and families gathering around the food for group shots. The flower- and character-adorned menus proved popular with visitors.
Note: Items may sell out or become unavailable without prior notice.
HARMONYLAND Flower Fantasy — Event Details
Event Period: Friday, March 20, 2026 – Tuesday, June 30, 2026
Official site: https://www.harmonyland.jp/sp/flower/index.html
Event Highlights:
- Flower show "The Colorful Blooming!"
- Harmonyland Flower Garden
- Special greeting events
- "Welcome Greeting" with characters carrying flower balloons on select dates
- Daily character bingo
- "Flower Seed Postcard" gift for Harmony Pass holders at the Character Greeting Fan Studio
- Limited-edition food and merchandise
- Collaboration event: Fragaria Memories Nakayoku Festival 2026 (April 10 – June 30, 2026)
TV Commercial Airing in Kyushu
A TV commercial for HARMONYLAND Flower Fantasy is now airing in the Oita, Fukuoka, Kumamoto, and Miyazaki areas. The spot features Hello Kitty and friends in florist costumes, capturing the bright and lively atmosphere of the spring event through colorful floral scenes inside the park.
The commercial is available to watch on YouTube:
https://youtu.be/kfpKTXSVwTg?si=0Z6wKN3O5eCQFAr3
"Oita Hello Kitty Airport" Decorations Extended Through March 2027
The Sanrio character decorations at Oita Airport, known as the "Oita Hello Kitty Airport," have been extended through the end of March 2027. The airport features Hello Kitty and other Sanrio character photo spots that welcome arriving visitors with a colorful greeting. The decorations have become a popular feature for many travellers, and serve as a fitting introduction to Harmonyland for guests visiting the park.
