New Hi-Chew Souvenir Flavors Launch at Hokkaido's Chitose Airport

Morinaga & Co., Ltd. (headquartered in Minato-ku, Tokyo; President and COO: Shinya Mori) is launching a new addition to its regional specialty series "Omiyage Hi-Chew" featuring local ingredients from across Japan. The "5-Stick Hi-Chew " will be available for pre-sale at New Chitose Airport retail shops in Hokkaido starting February 3rd (Tuesday), followed by a wider release through Hokkaido souvenir outlets on March 3rd (Tuesday). Additionally, the "5-Stick Hi-Chew " is being relaunched in early February.

Regional Flavors Capturing Hokkaido's Essence

The newly released Hokkaido Yogurt Flavor uses Hokkaido-produced milk, while the Yubari Melon Flavor contains Yubari melon juice. The packaging has been redesigned to evoke memories of Hokkaido travels, featuring impressive illustrations of the region's vast landscapes. When placed side by side, the two products create a connected design.

Given Hi-Chew's growing popularity among international tourists in recent years, the packaging prominently displays the "HI-CHEW" logo, making it easily recognizable for both domestic travelers and international visitors.

The launch of these products, offering Hokkaido's distinctive flavors and travel excitement, aims to bring smiles to customers.

Product Features

5-Stick Hi-Chew

This Hi-Chew features fragrant Hokkaido-produced Yubari melon juice.

5-Stick Hi-Chew

Made with Hokkaido-produced milk, this Hi-Chew offers the mellow richness and refreshing acidity of yogurt.