To celebrate the 50th anniversary of fashion magazine JJ, a special collaboration with Sanrio Characters is heading to Nagoya. The "JJ 50 × Sanrio characters POP-UP STORE" will be held at the Metele Building Lobby on March 28 (Sat.) and 29 (Sun.), 2026. The pop-up features 12 items showcasing Sanrio Characters dressed in JJ-style original fashion, paired with the "JJ 50" anniversary logo.
12 Exclusive Items for This Collaboration


The 12-item collection includes collaboration designs featuring Sanrio Characters surrounding the JJ 50th anniversary logo, as well as designs combining Sanrio Characters with the "JJ50" logo. The lineup is sure to delight both fans with a favorite Sanrio character and former JJ readers who grew up with the magazine.
Product Lineup

The event takes place alongside the spring event "Sakura Betsuin 2026" held at Higashibet'in, located right next door to the Metele Building, making for a lively spring weekend in Nagoya. Pop-up events in other regions are also in the works — keep an eye on the official JJ website and social media channels for future updates.
- JJ Official Website: https://jj-jj.net/
- JJ Official Instagram: @jj_official_jj
- JJ Official X: @jj_official_jj
Event Details
JJ 50 × Sanrio characters POP-UP STORE
- Dates: March 28 (Sat.) and 29 (Sun.), 2026
- Venue: Metele Building Lobby
- Address: 2-10-1 Tachibana, Naka-ku, Nagoya, Aichi
- Hours: 10:00 AM to 6:00 PM