Kewpie Corporation is re-releasing two spring-summer limited edition varieties of its popular Deep Roasted Sesame Dressing: "Yakumi Ponzu Flavor" and "Spicy Chili Oil," both available from February 19, 2026.
Strong Customer Demand Leads to Seasonal Re-Release
Kewpie's Deep Roasted Sesame Dressing, first launched in 2000, has maintained the top market share position for single dressing products in Japan for 23 consecutive years since 2002. The spring-summer limited editions "Yakumi Ponzu Flavor" and "Spicy Chili Oil" were initially released in February 2025, inspired by how many customers were already combining the original dressing with other seasonings for creative recipes.
Post-launch research revealed that both seasonal varieties showed higher usage rates for dishes beyond salads (versatility rate) and stronger purchase rates among younger demographics compared to the standard Deep Roasted Sesame Dressing.
Despite being seasonal items, both products achieved high repeat purchase rates. Many customers requested these flavors become regular offerings, praising their versatility for various dishes beyond salads. The spring-summer re-release responds to this customer feedback while encouraging awareness of the dressing's expanded culinary applications.
Menu example: Tomato and Tuna Salad Udon (using "Yakumi Ponzu Flavor")
Menu example: Spicy Mixed Udon (using "Spicy Chili Oil")
Through the versatile seasoning applications of Deep Roasted Sesame Dressing, Kewpie aims to help solve daily meal planning challenges and contribute to creating new food culture.
Product Information
Deep Roasted Sesame Dressing Yakumi Ponzu Flavor
A refreshing variation of Deep Roasted Sesame Dressing enhanced with herbs and citrus flavors. Perfect for salads and udon dishes.
- Brand: Kewpie
- Volume: 180ml
- Suggested retail price: ¥290 (before tax) / ¥314 (tax included)
- Shelf life: 10 months
Menu example: Abundant Green Onion and Tofu Salad (using "Yakumi Ponzu Flavor")
Deep Roasted Sesame Dressing Spicy Chili Oil
A rich variation of Deep Roasted Sesame Dressing featuring chili oil spiciness and garlic umami. Perfect for salads and udon dishes.
- Brand: Kewpie
- Volume: 180ml
- Suggested retail price: ¥290 (before tax) / ¥314 (tax included)
- Shelf life: 10 months
Menu example: Spicy Yodare Chicken (using "Spicy Chili Oil")
Release Date
Available nationwide from February 19, 2026 (Thursday)
For more information about Deep Roasted Sesame Dressing, visit the special website: https://www.kewpie.co.jp/fukagoma/
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