Acsset Co., Ltd. (Representative: Kenji Shiina), a company based primarily in Sumida Ward, Tokyo, and Moriya City, Ibaraki, operating businesses centered around real estate, including welfare for people with disabilities, home medical care, and restaurant operations, announces a special campaign to commemorate the first anniversary of "Kinshicho Jingisukan Okuno Hitsujiya, Minami." The restaurant's most popular menu item, "Fresh Lamb," will be offered at a special Minami price of 373 yen (excluding tax), more than half off the regular price of 863 yen.
Following the main branch near Kinshicho Station's north exit, the second location "Okuno Hitsujiya, Minami" opened in February 2025, a 4-minute walk from the south exit. This special campaign has been prepared to show appreciation to all the customers who have visited during the past year, allowing them to enjoy fresh lamb at an excellent value.
At "Okuno Hitsujiya,," the restaurant aims to be a casual dining establishment deeply rooted in the local community. The staff provides attentive hospitality, including remembering customers' names for conversation and teaching grilling techniques to first-time visitors. While looking ahead to opening the third location and beyond, the restaurant strives to become synonymous with Kinshicho as "Okuno Hitsujiya,," continuing to deliver heartfelt service in its second year while spreading the appeal of Jingisukan to even more people.
Together with other restaurants operating in Kinshicho—"Bistro1996," "Kinshicho Cafe & Bagel Rogicoffee," "Community Stand Urarogi," "Kinshicho ○○ Club," and "Sushi Okuno | Edomae Ikusei Sushi"—the company is committed to creating vibrancy in Kinshicho through dining and further revitalizing the area.
Campaign Details
Period: March 1, 2026 (Sunday) to March 31, 2026 (Tuesday)
Target Menu Item: Fresh Lamb
The highest quality fresh lamb, sourced via air freight in a chilled environment without any freezing process that would break down the meat fibers, features a tender, juicy texture and the natural umami of lamb. With minimal gaminess, it's the most popular menu item that even lamb beginners can enjoy with confidence.
Price: Regular 863 yen → Campaign Price 373 yen (excluding tax)
*Campaign applies only to customers who order the "Hitsujiya, Set" as their first order. Subsequent fresh lamb orders will also be available at the campaign price, with no limit on the number of plates.
Neon sign glowing in Kinshicho's night
Three types of web reservation limited courses available
All-you-can-drink option with sparkling wine also available
Restaurant Information
| Item | Details |
|---|---|
| Restaurant Name | Kinshicho Jingisukan Okuno Hitsujiya, Minami |
| Business Hours | 4:00 PM to 11:00 PM (Last order: Food 10:00 PM / Drinks 10:30 PM) |
| Closed | Every Thursday |
| Address | Tokyo, Sumida Ward, Kotobashi 4-18-2 101 |
| Access | 4-minute walk from JR Sobu Line "Kinshicho Station" south exit |
| Phone | 070-9333-7227 |
| Website | https://okuno-hitsujiya-minami.com |
| Social Media | Instagram: https://www.instagram.com/okunohitsujiya02 X (Twitter): https://x.com/hitsujiyaminami Facebook: https://www.facebook.com/61571603491252 |
*"Okuno Hitsujiya," and "Okuno Hitsujiya, Minami" are currently recruiting staff
About "Kinshicho Jingisukan Okuno Hitsujiya,"
Opened in July 2022 as the first restaurant in Acsset Co., Ltd.'s dining business, this stylish Jingisukan restaurant focuses on the natural umami of lamb. It was established to spread the uniquely Japanese-developed Jingisukan culture and change the negative perception of lamb. The comma "," in the restaurant name carries the meaning "the restaurant is not yet complete" and "without being satisfied with this restaurant, continuing forward," symbolizing the spirit of continuous improvement.
The main branch is a 9-minute walk from Kinshicho Station. The same sheep neon sign as the second location "Okuno Hitsujiya, Minami" serves as a landmark
