Cosmetic brand Kirei&co. (キレイアンドコー) will release new cosmetics at drugstores nationwide, excluding some stores, starting Monday, October 5, 2026. Stock will arrive at stores in sequence. The lineup consists of the filter lip "Churu Lip" (ちゅるリップ) in four shades and a 4-color eyeshadow palette in three shades.
Churu Lip: A Glossy Filter for Your Lips
Churu Lip is formulated with moisturizing ingredients that hydrate the lips while giving them a smooth, glossy look. Its sheer color gives a fresh, light finish, as if a thin film had been placed over the lips.
Moisturizing essence keeps lips hydrated
The formula contains moisturizing ingredients such as sodium hyaluronate, squalane, camellia seed oil and jojoba seed oil. It moisturizes lips that tend to dry out and leaves them with a moist finish.
Sheer color for glossy lips
The translucent color adds a natural shine without feeling heavy. It makes use of the natural color of the lips while giving them a fresh, plump look.
Two serum ingredients and three oil ingredients
The lip combines serum ingredients and oil ingredients so you can care for your lips while enjoying makeup. It is designed with lip care in mind, making it easy to add to your daily makeup routine.
- Serum ingredients (moisturizing): tocopheryl acetate (vitamin E derivative) and sodium hyaluronate
- Oil ingredients (moisturizing): squalane, camellia seed oil and jojoba seed oil
Kirei&co. Churu Lip: 4 shades, 660 yen each (tax included)
Eyeshadow with Close Fit and Sheer Color
The sheer color builds up natural depth the more you layer it. The color design makes it easy to adjust the intensity, so you can wear a single shade or create a gradient with ease.
Powder that clings closely for a neat finish
Even when the four colors are layered, they are unlikely to look uneven and cling closely to the eyelids. The eyeshadow resists creasing for long hours, so you can enjoy clean eye makeup.
Matte and glitter textures for flexible looks
Each 4-color palette includes both matte and glitter textures. Finishing with only the matte colors creates a calm impression, while layering glitter on top makes the eyes look more glamorous. You can create a variety of eye looks to suit your mood or the occasion.
Kirei&co. 4-Color Eyeshadow Palette: 3 shades, 660 yen each (tax included)
Release Information
- On sale: From October 5, 2026 (Monday), in sequence at drugstores nationwide (excluding some stores)
- Kirei&co. Churu Lip: 4 shades, 660 yen (tax included)
- Kirei&co. 4-Color Eyeshadow Palette: 3 shades, 660 yen (tax included)
For stores that carry the products, see the store list on the Kirei&co. website (https://kireiandco.com/store.html). Some stores do not carry the products.
