KONA'S Corporation (headquartered in Shibuya, Tokyo; President and CEO: Kazutaka Abe), which pursues culinary experiences and operates the Hawaiian cafe and restaurant "KONA'S COFFEE" under the concept of "the closest Hawaii," will launch a new brand called "KNOWS COFFEE." The first location, "KNOWS COFFEE AEON Mall Tsudanuma South," will have its grand opening on March 18, 2026. The store will be located on the 2nd floor of "AEON Mall Tsudanuma South," which opens on the same day. With direct station access, the convenient location will serve various daily occasions.
Inspired by Hawaiian Sunset Time
"KONA'S COFFEE" has been providing "extraordinary experiences" as "the closest Hawaii," primarily through roadside locations. "KNOWS COFFEE" focuses on the "everyday moments of respite" that modern people seek. When CEO Abe visited Hawaii, what left the deepest impression was the peaceful time during sunset. The brand was created to deliver these moments of liberation from busy life and reconnection with oneself in everyday settings. With the concept of "the closest sunset," "KNOWS COFFEE" provides a time for the heart to unwind between work and daily life.
A Pancake Bar for All Five Senses and 100% Hawaiian Kona Coffee for a Unique Food Experience
The cafe aims to combine the "Aloha spirit" cultivated at "KONA'S COFFEE" with "Japanese hospitality." The interior is inspired by Hawaiian sunset time, when the sky is beautifully colored at the end of the day and breathing naturally becomes calm. The warmth of wood brings a sense of tranquility, overlapping with the gentle hues of dusk, creating a peaceful and comfortable space that naturally relaxes the shoulders. The store features a "Pancake Bar" where you can enjoy pancakes carefully grilled one by one right in front of you. The live atmosphere of watching the batter puff up and develop color on the griddle, along with the aromatic scent spreading throughout, offers the taste of freshly made pancakes. Furthermore, the store is filled with the rich and deep aroma of 100% Hawaiian Kona coffee carefully brewed in-house. In an era of increasing efficiency, "KNOWS COFFEE" delivers a unique food experience through the warmth and immediacy of handcrafted preparation.
Brand Name Embodies Hospitality that Understands Each Person's "GOOD DAY, GOOD VIBES"
The brand name "KNOWS" expresses the company's commitment to understanding (KNOW) each customer's "GOOD DAY, GOOD VIBES" and valuing communication that resonates with their daily mood. Also, because they know (KNOW) both the goodness of Hawaii and the goodness of Japan, they deliver moments when the heart softens like the Hawaiian breeze, along with the warmth that remains in the heart like Japanese hospitality.
Signature Menu Introduction
Experience Rare 100% Hawaiian Kona Coffee in Two Processing Methods
The cafe serves coffee made from 100% "Hawaiian Kona," an extremely rare coffee bean cultivated only in the Kona district on the west side of Hawaii Island. The main feature is that you can choose not only the coffee type but also the processing method. Customers can select between two types: "Washed Process," which has no impurities and allows you to enjoy the fruity and clean original taste of the beans, and "Natural Process." The cafe maximizes the unique character of Kona coffee. "Natural Process" in particular is a method that requires difficult flavor management and is handled by limited stores. By adopting this challenging processing method, "KNOWS COFFEE" provides a unique coffee experience.
Pancakes Grilled Right Before Your Eyes at the "Pancake Bar"
The "Ultimate Fresh-Made" Dish with On-the-Spot Fruit Sauce
The store features a live-atmosphere "Pancake Bar" where you can enjoy watching the pancakes being grilled right in front of you. You can enjoy the aromatic scent and the immediacy of freshly made pancakes. Pancakes can be ordered from a single piece. In addition to enjoying the simple taste of the ingredients, toppings like truffle butter finished with a burner right in front of you, or fresh fruit sauce made in a blender for each order, are also recommended. Enjoy freshly made pancakes according to your mood and occasion.
In addition, the menu includes many items full of Hawaiian atmosphere such as Hawaiian tea and acai bowls, as well as products suitable for takeout such as hot sandwiches.
Comment from KONA'S Corporation President and CEO Kazutaka Abe
"KONA'S COFFEE has been developing primarily roadside locations and providing 'special extraordinary moments' as if you were in Hawaii. Based on that experience, the newly launched 'KNOWS COFFEE' is designed to be close to each customer's important time in their daily life, delivering a space where they can spend time as they wish, like Hawaiian sunset time. A place where you can pause in your busy daily life, relax your shoulders, and reset your feelings. That's the kind of cafe we aim to be.
Through 'KNOWS COFFEE,' we will provide a new experience that combines the 'Aloha spirit' that KONA'S COFFEE has cherished with 'Japanese hospitality.' In a calm space inspired by Hawaiian sunset, with heartfelt fresh cuisine and carefully selected coffee, please spend a peaceful time that soothes the heart during your daily life."
KONA'S Corporation President and CEO Kazutaka Abe
KNOWS COFFEE Store Overview
Store Name: KNOWS COFFEE AEON Mall Tsudanuma South
Location: 1-10-30 Tsudanuma, Narashino City, Chiba Prefecture 275-0016, AEON Mall Tsudanuma South 2nd Floor
Access: Directly connected to Shin-Tsudanuma Station on the Keisei Line; 7 minutes walk from Tsudanuma Station on the JR Sobu Line
Business Hours: 7:00 AM to 10:00 PM (Last Order 9:30 PM)
*Business hours will differ on the opening day of March 18 (Wed)
Closed: None *Following AEON Mall Tsudanuma South schedule
Seats: 55 seats
Parking: Available
Official Instagram: https://www.instagram.com/knowscoffee/
About KONA'S COFFEE
KONA'S COFFEE is a Hawaiian cafe and restaurant with the concept of "the closest Hawaii." It delivers the comfortable time of a Hawaiian vacation and the emotional experience brought by delicious food.
Colorful Hawaiian goods and surfboards, among other carefully selected interiors, create an atmosphere as if you were in a local Hawaiian living room. In a space where you can relax comfortably, you can enjoy the Hawaiian atmosphere while in Japan.
The menu that excites from appearance includes signature handmade Hawaiian pancakes, as well as satisfying loco moco and Hawaiian staple garlic shrimp, offering KONA'S COFFEE's specialty Hawaiian food. In addition, the cafe provides abundant drink menus including Kona coffee roasted in-store, which is synonymous with KONA'S COFFEE, and Hawaiian cocktails that give a resort feeling.
With an atmosphere suitable for various occasions and varied menu options, please enjoy your own Hawaiian time regardless of day or night.
Official Website: https://konas-coffee.com/
Instagram: @konas_coffee
Facebook: @konascoffee.tz
X: @konas_coffee
*All photos are for illustrative purposes only.
