ERIS VELINA, a pearl specialty shop operated by Trad Style Co., Ltd. (locations: Kita-ku, Kobe, Hyogo Prefecture / Kawaguchi-cho, Fukuyama, Hiroshima Prefecture), is launching the full-scale rollout of "Osakanapearl," a new brand that transforms the individuality of once-rejected baroque pearls into value, in Kobe, where pearls from around the world converge.
The brand will intensify recruitment of B2B partners for domestic and international high-end distribution channels, leveraging consecutive exhibitions at the "101st Tokyo International Gift Show Spring 2026" in February 2026 and the "7th Kyoto Gift Show."
For inquiries regarding Osakanapearl wholesale (business appointment booking):
Visit: https://erisvelina.jp/pages/b2b
Development Background: A New Strategy Starting with "Kawaii" and Ending with "Authentic"
By combining the noble yet somewhat intimidating pearl with "Kawaii (characters)" that transcends language barriers, the brand has built a merchandising plan that intuitively makes people want to own them.
First, customers are drawn by the cuteness of the characters, then learn about the background "Kobe pearl selection technology" and "SDG stories protecting the ocean," becoming convinced of the authentic quality.
This process from "intuitive interest to deep empathy" is the new sales strategy that this brand proposes.
Kobe's Pearl Sanctuary Enables "Affirmation of Diversity"
Kobe is a city where approximately 70% of the world's pearl distribution is concentrated. Here, vast numbers of pearls are evaluated daily through advanced selection techniques.
Previously Discarded "Tails" are Gem-Quality Rainbow-Colored Brilliance
Until now, "Oni-Baroque" pearls with significant deformations were considered non-standard, and protrusions resembling tails or fins were cut off and discarded.
However, the brand recognized that these "tails" are actually concentrated pearl layer crystals—gem-quality material that shines with rainbow colors.
The "Irregularity" Itself is Value Called Diversity, Born from Nature
Using Kobe's reliable selection expertise, only pearls with strong luster are carefully selected, and their formations are interpreted as 11 types of "sea companions."
These pieces have been elevated into "gems to cherish" that are uniquely yours—a new form of pearl.
Featured Osakanapearl Lineup
1. Official Goods Collection - The "Kawaii" Gateway Creating Opportunities
The brand begins with easily accessible official goods such as stickers, clear files, and bags. With high design appeal featuring character charm front and center, these products spark interest across a wide audience. These are the most accessible entry-level products that adorn store entrances and connect to authentic accessories.
2. Select-Made Loose Collection - A New Culture of Pearl Appreciation
Experiential sales where customers select pearls themselves and pair them with characters. The brand proposes a new aesthetic sensibility originating from Japan: "appreciating" the individuality of each pearl.
3. Omamori Pearl (Japan Akoya Pearl Amulet) - Tradition × Gem Gift
A fusion of Japan's traditional amulet culture with authentic pearls. Pufferfish-shaped pearls (representing good fortune) are placed inside amulet pouches, making them premium Japanese souvenirs with strong messaging for travel safety and family happiness.
4. SV925 Authentic Accessory Series - Playful Authenticity for Adults
Balancing anime-inspired sensibility with the jewelry brand's signature "authentic luster." These genuine silver accessories also meet inbound high-ticket demand.
Expected Partners
The Osakanapearl Collection transcends the typical souvenir category and is ideal for premium distribution channels seeking "story and quality."
Of course, the brand welcomes collaboration with a wide range of partners who resonate with its worldview, not limited to the following industries:
- Tourism and Hospitality Industry: Select shops in luxury ryokans and hotels, gift galleries in accommodation facilities emphasizing hospitality.
- Cruise and Travel: Boutiques on luxury cruise ships, premium shops in ports of call.
- Gateway Retail: Japanese craft areas in international airports, concept shops in major stations.
- Experiential Inbound Market: Select shops expanding overseas that seek a fusion of Japanese tradition and contemporary culture.
Exhibition Information
101st Tokyo International Gift Show Spring 2026
- Venue: Tokyo Big Sight
- Booth Number: East 5-T17-36
- February 4-5 (Wed-Thu), 2026: 10:00 AM to 6:00 PM
- February 6 (Fri), 2026: 10:00 AM to 5:00 PM
7th Kyoto Gift Show
- Venue: Miyako Messe (Kyoto City Industrial Exhibition Hall)
- Booth Number: Apparel 014
- February 25 (Wed), 2026: 10:00 AM to 6:00 PM
- February 26 (Thu), 2026: 10:00 AM to 5:00 PM
Details and Inquiries
The brand is seeking partners to help spread these unique pearls to the world.
The Story Behind "Osakanapearl's" Birth
https://erisvelina.jp/pages/aquarium
Wholesale and OEM Inquiries (Business Appointment Booking)
https://erisvelina.jp/pages/b2b
Brand Information
Brand Name: ERIS VELINA
Operated by: Trad Style Co., Ltd.
Location: Kobe, Hyogo Prefecture
Track Record
ANA International In-Flight Sales (Diamond × Untreated Pearl Pendant Necklace)
