Kushiro Prince Hotel (7-1 Saiwaicho, Kushiro, Hokkaido) is running a "Sorry It's Hot" and "Sorry It's Cold" campaign, changing guests' room discounts based on the day's temperature so that more visitors can experience Kushiro's refreshingly cool summers.
Kushiro's average summer temperature runs around 21°C, a notably comfortable climate that has made the city known as a summer retreat. At the same time, the nationwide heat wave means some days can turn out hotter than usual even here.
With that in mind, the hotel created the "Sorry It's Hot" and "Sorry It's Cold" campaign as a lighthearted way to offer room discounts whenever the day meets the campaign's conditions. It's a temperature-linked promotion that lets guests enjoy Kushiro's reputation as a cool city while making the climate itself part of the fun of the trip.
"Sorry It's Hot" Campaign
Period: August 16 (Sun) – September 30, 2026
Details: If the Japan Meteorological Agency's 11:00 AM forecast high temperature for the "Hokkaido Kushiro Region / Kushiro City" area on the day of check-in is 25°C or above, room rates are discounted:
- High of 30°C or above: 30% off
- High of 25°C or above: 25% off
"Sorry It's Cold" Campaign
Period: August 16 (Sun) – September 30, 2026
Details: If the Japan Meteorological Agency's 11:00 AM forecast high temperature for the "Hokkaido Kushiro Region / Kushiro City" area on the day of check-in is 15°C or below, room rates are discounted:
- High of 15°C or below: 15% off
Temperature determinations are based on the observed values published by the Japan Meteorological Agency (daily high temperature list). Guests who qualify for a discount will be informed at check-in. If the actual high temperature exceeds the qualifying threshold after the 11:00 AM forecast is issued, the discount will not apply. This offer is available for web reservations only, is limited in the number of rooms, and the discount applies only to guests who book the corresponding plan. This plan is limited to a one-night stay.
The campaign was designed as a playful way to experience the region's appeal as a place where "Kushiro summers stay cool." On days that turn out hotter than expected, the hotel offers a discount in the spirit of a "sorry it's hot" apology, while on cooler days, guests can simply enjoy the comfortable summer that only Kushiro can offer.
The hotel hopes to deliver a trip where even the weather becomes part of the memories.
Feel the cool air while taking in the vast nature spread out before you. At Kushiro Marsh, one of summer Kushiro's signature sightseeing spots, visitors can escape the heat and refresh both mind and body.
The city's monument stands at the foot of Nusamai Bridge, a popular photo spot in Kushiro. It reads "Cool," expressing the city's reputation for refreshing summer temperatures.
