Each bite delivers expanding matcha flavor and sweetness, along with crispy fragrance. A masterpiece overflowing with Kyoto character.
KNOU (pronounced "No") is a store created by Jukosuan Corporation, dedicated to premium ingredients from Kyoto Prefecture and using materials provided by JA Zenno Kyoto. On Monday, September 1, 2025, KNOU will launch a new confection, Kyoto Rich Matcha Rice Chocolate, at its Kyoto Porta Kyomachi Store in JR Kyoto Station.
This exquisite treat features light and crispy rice puffs made from Kyoto Prefecture's brand rice "Kyoshikibu," coated with chocolate infused with Uji matcha "Makkoi (Rich Matcha)®" produced by JA Kyoto Yamashiro.
Inside, fragrant cornflakes add a light and pleasant crispy texture.
Each bite spreads rich matcha flavor, sweetness, and aromatic crispness throughout the palate.
Premium Kyoto Prefecture Ingredients
Makkoi (Rich Matcha)
JA Kyoto Yamashiro, which encompasses Kyoto Prefecture's largest "Uji tea" production area, produces the proprietary matcha brand "Makkoi (Rich Matcha)."
This matcha uses 100% tencha (ground tea leaves) produced within Kyoto Prefecture, characterized by its vivid green color and rich aroma.
Kyoto Prefecture Uji matcha "Makkoi (Rich Matcha)®" is a registered trademark of JA Kyoto Yamashiro.
Kyoshikibu
Beyond deliciousness, rice approved by established restaurants.
"Kyoshikibu" was developed as Kyoto's original rice variety.
During development, taste tests were repeatedly conducted involving Kyoto culinary professionals and rice masters, carefully selecting rice that met their standards. Based on Kyoto-produced Koshihikari, the goal was creating delicious rice with superior taste and aroma.
The strong desire to create rice that withstands high summer temperatures and is robust against lodging led to its creation.
"Kyoshikibu," pursuing one step beyond deliciousness, is Kyoto's new brand rice approved by established restaurants.
Official "Kyoshikibu" website: https://kyoto-kome.net/
Available in 15-piece packages for 1,480 yen and 24-piece packages for 2,100 yen (excluding tax), this confection is perfect as a Kyoto souvenir, gift, or household snack, offering the refined taste created by Kyoto's premium ingredients.
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