Morinaga Milk Industry will release Lipton Honey Royal Milk Tea from the world's No. 1 tea brand "Lipton" on February 3rd (Tuesday) for a limited time nationwide.
*According to Euromonitor International: Total retail sales value share in the combined category of tea and tea-based beverages (2024)
The domestic RTD (Ready to Drink) tea market reached approximately 170 billion yen in fiscal 2024, showing about 1.2 times growth compared to fiscal 2020, with further expansion expected in 2025.
Additionally, honey-flavored tea has become an increasingly popular and noteworthy flavor in recent years, particularly in tea bags, due to its pleasant aroma and relaxing gentle sweetness.
*RTD: Ready to Drink - beverages in cups or plastic bottles that are ready to consume immediately
*Source: Euromonitor RTD tea beverage market
In response to these market trends, the "Lipton" brand is launching Lipton Honey Royal Milk Tea, which combines the elegant aroma of honey with the deep, rich taste of milk.
Enjoy a moment of relaxation with Lipton Honey Royal Milk Tea, taking a peaceful break with the gorgeous honey aroma and the rich, deep flavor of milk.
*This product contains honey, so please do not give it to infants under 1 year of age.
1. Product Features
① A royal milk tea that delivers the elegant aroma of honey and the deep, rich taste of milk.
② Made with 100% carefully selected tea leaves by Lipton tea experts, offering an authentic taste comparable to specialty tea shops.
③ The package design features gorgeous flowers, representing the various types of flowers from which honey is harvested.
2. Product Overview
① Product Name: Lipton Honey Royal Milk Tea
② Category/Name: Milk beverage
③ Packaging Type: Aseptic cup
④ Content: 240ml
⑤ Energy: 139kcal (per 240ml bottle)
⑥ Storage Method: Refrigeration required, below 10°C
⑦ Best Before Date: 120 days
⑧ Target Customers: People who want to be comforted or refresh themselves with something rich and sweet when tired
⑨ Main Sales Channels: Convenience stores, mass retailers, general retail stores
⑩ Suggested Retail Price: 190 yen (excluding tax)
⑪ Release Date/Region: February 3rd (Tuesday) - Nationwide
⑫ JAN Code: 4902720 166430
