LIVING HOUSE. Opens Permanent Store in Futako Tamagawa with Fritz Hansen Shop-in-Shop and HATAGO Pop-Up

LIVING HOUSE. is opening a permanent store in Futako Tamagawa on May 23, 2026 (Saturday). Located inside Tsutaya Denki at Futakotamagawa Rise S.C. Terrace Market 2F, the new store marks the brand's first permanent location along the Tokyu Line, following a pop-up that ran in the area from April 2025.

Background

The Futako Tamagawa area, known for its verdant setting overlooking the Tama River, draws design-conscious residents who enjoy a lifestyle that blends urban sensibility with proximity to nature. LIVING HOUSE. first opened a pop-up here in April 2025 and, after connecting with many customers during that time, decided to establish a permanent presence. The new store brings furniture and interior goods suited to the local way of life, with a Fritz Hansen shop-in-shop as one of its central features.

Featured Brands

Fritz Hansen (Shop-in-Shop)

The internationally acclaimed Danish design brand Fritz Hansen opens a dedicated shop-in-shop within the store.

UNITED STRANGERS

Tolv

HATAGO

HATAGO × LIVING HOUSE. Futako Tamagawa Pop-Up

To celebrate the opening, HATAGO — a fragrance brand based in Kamakura — is holding a pop-up at the store. The brand takes its name from "hatago" (旅籠), the Japanese term for a roadside inn, and each fragrance is conceived to transform one's home into a place that holds the memory of a journey. Founder and Creative Director Daisuke Noguchi draws from the seascapes of Kamakura, translating the atmosphere found in local topography, customs, and everyday life into scent. Fragrance composition is handled by Paris-based perfumer Jean-Michel Duriez.

Pop-Up Details

• Period: May 23, 2026 (Saturday) to June 22, 2026 (Monday) ※ Subject to change
• Location: LIVING HOUSE. Futako Tamagawa
• Products:
  • Fragrance Diffuser 200ml: ¥12,650 (tax included)
  • Fragrance Mist 100ml: ¥8,250 (tax included)
• Scents available: KAMAKURA / SHICHIRIGAHAMA / INAMURAGASAKI / YUIGAHAMA / ENOSHIMA
• Website: https://hatago.shop

Store Information