Fashion brand LOULOU WILLOUGHBY is holding a pop-up for seven days, from September 9 (Wednesday) to September 15 (Tuesday), 2026, at Isetan Shinjuku's Main Building 2F Center Park / The Stage #2.
Built around this season's theme, "DESSERT," the collection draws inspiration from artistic desserts, resulting in a colorful and playful lineup. Alongside the pieces that represent the season, the pop-up also offers pre-release items available a little ahead of their official launch.
POPUP Event
Dates: September 9 (Wednesday) to September 15 (Tuesday), 2026
Venue: Isetan Shinjuku Main Building 2F, Center Park / The Stage #2
Pre-Release Items
Blouson ¥198,000 / One-piece ¥176,000
Pullover ¥26,400
Blouse ¥39,600
One-piece ¥66,000
One-piece ¥110,000
Blouse ¥59,400
Instagram Live on September 9 at 9:00 AM
翁安芸 will join from the pop-up venue for a special shop-cruise Instagram Live, introducing new items and how to style them.
Broadcast account: @loulouwilloughby_official
LOULOU WILLOUGHBY
LOULOU WILLOUGHBY is a brand inspired by the imaginary closet of Loulou Willoughby — a woman who effortlessly catches everything on her radar and styles it beautifully. Often invited to parties, she has a rich wardrobe of dresses that she skillfully combines with everyday items to express a uniquely casual fashion sense.
- Store list: https://loulouwilloughby.com/shop/
- Official online store: https://loulouwilloughby.com/
- Instagram: https://www.instagram.com/loulouwilloughby_official/
- Facebook: https://www.facebook.com/loulouwilloughbyofficial/
