LUSH SPA Launches Limited-Time "Love in Rose" Immersive Bathing Experience

Starting March 1, 2026, LUSH SPA — the spa service offered by UK-based natural cosmetics brand LUSH — will introduce a new limited-time menu called "Love in Rose" to its "Book a Bath" immersive bathing program. The menu is a Japan-exclusive, limited-time offering centered on the theme of love.

The experience runs around 60 minutes in total: a consultation followed by a 30-minute private bath session. The moment the door closes, a carefully crafted blend of color, fragrance, and music begins to engage all five senses.

Color, Fragrance, and Music: A Fully Immersive Bath

The bathtub fills with a vivid rose-pink hue, while soft light shimmers across the water's surface and a gentle fragrance rises from the bath. An original soundtrack composed specifically for this menu plays throughout the session, layering space, sound, scent, light, and the warmth of the water into a single, seamless experience — closer to stepping inside an immersive installation than a conventional spa visit.

An Experience You Complete Yourself

Unlike a typical spa treatment where something is done for you, "Love in Rose" is self-led. After the consultation, a cleanser and moisturizing items chosen to suit your skin are placed on the bath bridge, and you take your time caring for your own body. Rather than a passive spa experience, this is one where you take the lead.

LUSH SPA

Whether as a moment of self-care, the first chapter of a full spa day for a special occasion, or a meaningful gift for someone important — LUSH SPA presents bathing reimagined as an immersive, love-filled experience.