P.Seven Tea Perfume, a perfume brand from Taiwan, is introducing a new series called the "Hecha Series" (合茶シリーズ). The series combines Japanese tea and Taiwanese tea and reinterprets the tea culture of both countries through fragrance. It is described as the world's first perfume series to pair Japanese tea with Taiwanese tea.
The series was developed in collaboration with the CHA Research Center (CHA研究センター) of Fukujuen, which has engaged with Japanese tea culture in Kyoto for more than 230 years. All three fragrances use a tea leaf extract (チャ葉エキス) drawn from Fukujuen's green tea, expressing in scent the different aesthetics of Japanese and Taiwanese tea and the spirit of tea culture the two share.
Together with "Ningxiang" (凝香), a new fragrance in the brand's Classic Series based on Taiwanese Sijichun tea (四季春茶), the Hecha Series goes on pre-sale at "Salon de Parfum 2026" (サロン ド パルファン 2026), held at Isetan Shinjuku from Wednesday, October 7, 2026.
About Salon de Parfum
Salon de Parfum (サロン ド パルファン), organized by the Isetan Mitsukoshi Group (三越伊勢丹グループ), is one of Japan's largest fragrance events, bringing together fragrance brands from Japan and overseas. This year marks the fourth time P.Seven Tea Perfume is exhibiting.
Salon de Parfum 2026 Details
- Venue: Isetan Shinjuku, Main Building 6th Floor, Event Space (催物場)
- Dates: Wednesday, October 7 to Monday, October 12 (national holiday), ending at 6:00 PM on the final day
- October 7 is a special invitation day for M.I. Card (エムアイカード) members
About the Hecha Series
Japanese tea and Taiwanese tea each have a distinct sense of beauty. Japanese tea values the time spent facing a single cup of tea, as well as stillness and empty space. Taiwanese tea comes with a culture of connection between people and of enjoying the individual character of tea from each region.
At the same time, the two share common ground rooted in Eastern tea culture: respect for nature, for time, and for people.
The Hecha Series does not compare Japanese tea with Taiwanese tea or let one stand out over the other. Through the shared word "tea," it aims to let the two cultures meet within a fragrance.
Guided by the spirit P.Seven has long valued, "舊 即是新" (the old becomes a new story), the series expresses long-inherited tea culture in the new form of scent.
About the Classic Series
P.Seven Tea Perfume's Classic Series expresses the aromas of traditional Taiwanese teas that have long been loved in Taiwan. The new release is "Ningxiang" (凝香), inspired by the Taiwanese tea Sijichun.
Taiwan Mingxiang Perfume (台湾茗香水), created when the brand was founded in 2012, was based on Jin Xuan tea, a long-time favorite in Taiwan. In 2024, the brand released "Jin Xuan Osmanthus" (金萱桂花), which layers Taiwanese osmanthus over Jin Xuan tea.
By drawing on the tea aromas familiar to people in Taiwan, the series evokes memories of everyday life and home. The Classic Series carries P.Seven's wish to pass Taiwanese tea culture on through fragrance.
New Fragrances: The Hecha Series
"Golden Drop" (黄金の一滴): Tea Leaf Extract From Fukujuen Green Tea
All three fragrances in the Hecha Series, "Japanese Tea × Taiwanese Tea," use a tea leaf extract drawn from Fukujuen's green tea. Inspired by Japanese tea culture, P.Seven named this extract the "Golden Drop" (黄金の一滴).
It is included in the series as a single drop symbolizing the meeting of two tea cultures, Japanese and Taiwanese.
Youxiang (悠香)
Gyokuro × Biluochun Tea Perfume (玉露×碧螺春茶)
A Clear, Open World, Like a Tea Garden Wrapped in Morning Mist
The gentle sweetness of gyokuro spreads slowly, like morning mist. An elegant savory depth reminiscent of nori seaweed melts together with a moist, dew-laden texture, turning into a calm and rich sweetness.
Then the fresh green aroma of Biluochun appears. Its freshness, like newly sprouted young leaves, is layered with faint floral and fruity nuances, depicting a light and bright expression of tea.
- Size: 66 mL
- Price: ¥24,200 (tax included)
Fragrance Notes
- Top note, "Morning Dew" (朝露): Jasmine, Gyokuro
- Middle note, "Tea Garden" (茶園): Biluochun, Hosho leaf (ホウショウリーフ), Violet leaf, Galbanum
- Last note, "Forest" (森): Sandalwood, Cedarwood, Guaiac wood, Ambergris, Oakmoss, Musk
Linxiang (凛香)
Matcha × Jin Xuan Tea Perfume (抹茶×金萱烏龍茶)
Soft Light Dwelling in Stillness
A deep green matcha aroma carries a delicate bitterness. Together with a profound tea character reminiscent of finely whisked foam, a crisp, composed air drifts through.
Layered over it is the milky aroma unique to Jin Xuan tea. A faint floral scent and a smooth tea aftertaste add new depth to the matcha.
Within the calm fragrance, a gentle warmth quietly spreads, and the different personalities blend beautifully. The delicate, mellow tea aftertaste continues quietly.
- Size: 66 mL
- Price: ¥24,200 (tax included)
Fragrance Notes
- Top note, "Tea Room" (茶室): Matcha, Jasmine, Gardenia
- Middle note, "Tea Infusion" (茶湯): Jin Xuan oolong tea, Mate, Galbanum, Violet leaf
- Last note, "Yohaku" (余白): Cedarwood, Vetiver, Oakmoss, Musk, Ambergris, Tonka bean
Hexiang (和香)
Hojicha × Oolong Tea Perfume (焙じ茶×烏龍茶)
Perfectly Judged Roasting, a Warmth That Gently Stays Close
The fragrant roasted aroma of hojicha comes with a gentle, caramel-like sweetness and the warmth of wood. A calm sense of ease spreads, as if loosening the heart.
Layered over it is the fragrant tea aroma of oolong. Delicate floral notes and the roasted aroma melt together beautifully, adding rich depth and a lingering finish to the mellow warmth.
The aromas of the two teas slowly come into harmony through firing, depicting a calm and soothing moment, like holding a freshly brewed cup of warm tea in both hands.
- Size: 66 mL
- Price: ¥24,200 (tax included)
Fragrance Notes
- Top note, "Roast" (焙煎): Hojicha, Green tea
- Middle note, "Tea House" (茶屋): Jasmine, High mountain oolong tea, Mate, Violet leaf
- Last note, "Wood" (木の余韻): Cedarwood, Sandalwood, Vetiver, Musk
Hecha Discovery Set (合茶ディスカバリーセット)
A set containing 3 mL each of Youxiang, Linxiang, and Hexiang.
- Size: 3 mL × 3 types
- Price: ¥10,890 (tax included)
New Fragrance: The Classic Series
Ningxiang (凝香)
Taiwanese Sijichun Tea (台湾四季春茶) Tea Perfume
A Fragrance That Wears Everyday Taiwan
Sijichun is a tea harvested throughout the year. Unaffected by the changing seasons, it is always a presence close to the daily lives of people in Taiwan.
Ningxiang is a fragrance inspired by the refreshing, naturally sweet aftertaste of Sijichun tea. Transparent jasmine slowly blooms and overlaps with the delicate floral scents of magnolia, gardenia, and hyacinth, depicting the scent landscape most familiar to people in Taiwan.
It turns memories of daily life, carved out alongside the changing seasons, into a soothing fragrance that quietly stays close to everyday life.
- Size: 25 mL
- Price: ¥17,600 (tax included)
Fragrance Notes
- Top note, "Flower" (花): Jasmine, Hyacinth, Ginger lily (ハナシュクシャ)
- Middle note, "Tea" (茶): Gardenia, Magnolia, Sijichun tea
- Last note, "Wood" (木): Iris, Cedarwood, Musk
Sales Information
Pre-Sale
Pre-sale takes place at Salon de Parfum 2026.
- Venue: Isetan Shinjuku, Main Building 6th Floor, Event Space
- Dates: Wednesday, October 7 to Monday, October 12 (national holiday), ending at 6:00 PM on the final day
- October 7 is a special invitation day for M.I. Card members
Nationwide Release
- Where: P.Seven Tea Perfume Eslite Spectrum Nihonbashi store (P.Seven茶香水誠品生活日本橋店) and the BASE online shop
- Date: From Wednesday, November 25
