M·A·C is adding a new highlighter to its Glow Play series, along with two new permanent shades for its Glow Play Tendertalk Lip Balm.
A Soft Tap of Light, a Glow That Melts In
Sheer Shimmer That Lights Up With Every Wear
New Product: Glow Play Bouncy Highlighter
Launching August 7, 2026 (Friday) | 7 shades
Net weight: 7.5g | Price: ¥5,060 each (tax included)
The Glow Play Bouncy Highlighter blends the qualities of a balm and a powder into a soft, mochi-like texture that sits lightly on skin.
High adherence, light on skin
The formula resists fallout and doesn't feel sticky, staying put with a close fit for precise, targeted application.
A seamless glow and shimmer that looks like it's coming from within
Finely milled shimmer particles blend into the skin so the sparkle appears to melt in rather than sit on top.
Effortless finger application that sets in an instant, no mirror needed
Just tap it on with a fingertip. Because the formula stays sheer even when layered, it's easy to adjust the look on the go.
Seven Light-Inspired Shades
The seven shades are inspired by the shifting light of the sky, each offering a different way to change the mood.
Wind Chill — Clear aurora shimmer with a crystal-clear, transparent glow.

Stratus — Soft lilac shimmer, evoking the gentle glow of light breaking through clouds.

Cloud Burst — Bright gold shimmer, like sunlight reflecting after rain.

Sky Kiss — Pale pink shimmer, a glamorous glow that blends into a dazzling sky.

Sunset Drizzle — Mauve-toned blue shimmer, a dreamlike glow reminiscent of a rain-flecked dusk.

Cloud Candy — Soft rose gold shimmer, a sweet, feminine glow like fluffy clouds.

Sepia Sky — Deep bronze shimmer, a nostalgic glow that carries the lingering warmth of sunset.

A New Chapter of Chic and Healthy Color for the Tendertalk Lip Balm
M·A·C's Glow Play Tendertalk Lip Balm is also getting two new shades — both previously released as limited-edition colors that proved popular enough to return as permanent additions to the line.
New Shades: Glow Play Tendertalk Lip Balm
Launching August 7, 2026 (Friday) | 2 new shades
Net weight: 3.14g | Price: ¥3,960 each (tax included)
A multi-use balm for lips and cheeks
Applied to the cheekbones, it adds a dewy sheen and a healthy flush of color, and can also double as a base under lipstick.
91% naturally derived ingredients, with a skincare-level moisturizing feel***
Formulated with natural moisturizing ingredients for soft, hydrated lips in a single swipe.
* Naturally derived ingredient content refers to a naturality index of 91% (excluding water), based on ISO 16128.
** Formulated with shea butter and jojoba oil, both moisturizing ingredients.
Baby Doll — Brown nude

Smile — Light clean pink
