Starting July 2, 2026, Maison Margiela Fragrances is proposing a special new way to experience scent: "Memory Overlay." The concept invites you to layer two REPLICA fragrances together, creating your own unique olfactory story.
Much like layering clothing in fashion, the idea is to collage personal memories by layering scents. From the REPLICA Collection — which evokes the moods and memories of specific times and places — Maison Margiela Fragrances presents curated combinations to inspire your own scent journey.
Memory Overlay: A Personal Scent Collage Created by Layering Two REPLICA Fragrances
Overlapping memories bring new stories to light.
The REPLICA fragrance line was born in 2012, inspired by the 1994 REPLICA fashion collection. Each scent recreates the memory and mood of a particular year and place. "Memory Overlay" is a new fragrance experience that overlays two different memories — two scents — on the skin to conjure a new scene.
Four Refined Scent Collages
1. AMALFI DAYDREAM
A fragrance of drifting into a doze in the gentle sunlight that illuminates a shimmering shore
Combination: NEVER ENDING SUMMER x LAZY SUNDAY MORNING
Fragrance family: Citrus Floral
Story: A Sunday afternoon wrapped in the soft Mediterranean sunlight. Cocooned in warm sheets, drifting back into a dream. A special moment of blissful languor, buoyed by the radiance of brilliant sunshine and the glow of fruit.
2. SUNSET BY THE COAST
A fragrance that melts the heart with the sound of waves and a sinking sunset
Combination: CHASING SUNSETS x BEACH WALK
Fragrance family: Fruity Solar
Story: At dusk, a coastline painted entirely in orange. Walking along the water's edge, a sweet sea breeze gently caresses sun-warmed skin. A special moment of intoxication, removed from daily life, simply surrendering to the setting sun.
3. COASTAL CAMPFIRE
A fragrance where the heart melts away with a bonfire flickering on the beach
Combination: BY THE FIREPLACE x BEACH WALK
Fragrance family: Fruity Woody
Story: Listening to the crackling of a bonfire, the soles of your feet pressed into the sand slowly warm up. A special moment of healing — body and soul melting away, swayed by the gently dancing flames.
4. JAMMING IN SAINT GERMAIN
A fragrance to revel in free-spirited melodies and sweet temptations
Combination: JAZZ CLUB x AFTERNOON DELIGHT
Fragrance family: Spicy Gourmand
Story: A lively evening jazz club where notes of wit intertwine. Surrendering freely, enveloped in melting vanilla, rich rum, and tobacco. A special moment of intoxication, lost in the sweet allure that drifts through an adult playground.
Product Overview
The following REPLICA Eau de Toilette fragrances are featured in the Memory Overlay combinations:
- NEVER ENDING SUMMER
- LAZY SUNDAY MORNING
- CHASING SUNSETS
- BEACH WALK
- BY THE FIREPLACE
- JAZZ CLUB
- AFTERNOON DELIGHT
Sizes and prices (tax included, manufacturer's suggested retail price):
- 10 mL: ¥5,500
- 30 mL: ¥12,210
- 100 mL: ¥24,970
Fragrance lasting time: 3 to 4 hours
