Matcha Frontier Co., Ltd. (headquartered in Chiyoda-ku, Tokyo) is opening a new store for its Japan-born global matcha brand MATCHAMON in Shimokitazawa, Tokyo.
MATCHAMON was created from a wish to bring truly delicious matcha to the world. Under the concept of a "third wave of matcha" — enjoying matcha not simply as a flavor but as a culture — the brand offers single-origin matcha that puts a focus on growing region, varietal, and production background.
The new Shimokitazawa store aims to be more than a place to drink matcha: a place where visitors can also connect with local culture and make new encounters.
Bringing a New Matcha Culture to Shimokitazawa
Shimokitazawa is a neighborhood where vintage fashion, music, art, theater, and other cultures mix freely.
MATCHAMON aims to combine the free-spirited sensibility unique to this neighborhood with matcha, a traditional part of Japanese culture, to create a hub for a new kind of culture. Alongside its regular matcha latte, the store offers a lineup that lets customers enjoy the character of different varietals, including seasonal drinks and a single-origin matcha tasting flight. Collaborations with artists, pop-ups, and exhibitions are also planned for the future.
A New Way to Enjoy Matcha: Single-Origin
MATCHAMON uses matcha only from carefully selected tea gardens, mainly in Kagoshima Prefecture. Alongside an original blend based on Okumidori grown in Kagoshima, the store also offers premium single-origin matcha.
The brand proposes a culture of choosing tea leaves the way people choose coffee or wine, letting customers enjoy the different aromas, umami, and lingering notes that come from different varietals and producers.
The menu spans a wide range, including the regular matcha latte, seasonal drinks, sugar-free matcha water, matcha gelato, and matcha toast.
Brand Message
into a peaceful world
In the middle of a busy day, the time spent whisking a bowl of matcha can become a moment that settles the mind, if only briefly.
MATCHAMON aims to bring Japan's matcha culture to people around the world in a new form.
Store Information
- Store Name: MATCHAMON Shimokitazawa
- Address: 2-33-2 Kitazawa, Setagaya-ku, Tokyo
- Google Map: MATCHAMON Shimokitazawa
- Opening Date: Friday, September 4, 2026
- Hours: 10:00 AM to 10:00 PM
About MATCHAMON
MATCHAMON is a Japan-born global matcha brand.
Under the concept of a "third wave of the matcha world," it offers drinks and products made with single-origin matcha chosen for growing region, varietal, and production background. The brand is expanding its store network in Japan and overseas while sharing Japan's matcha culture with the world.
Official website: MATCHAMON official website
Official Instagram: @matchamon.jp
MATCHAMON is a Japan-born global matcha stand brand that aims to bring the inner richness tea offers to people around the world, amid a worldwide matcha boom.
"The best matcha, made into the best matcha latte."
MATCHAMON was created as a Japan-born global matcha brand with the mission of using top-quality, Japan-grown tea leaves and sharing them with the world.
Because Japan is where the tea is grown, the brand sees it as its mission to bring out the ingredient's flavor in its most delicious form. The matcha it uses meets international quality standards and comes only from Japan. The brand partners directly with primary organic matcha producers, handling everything from cultivation and harvest through to product planning. In menu development, including fruit-based drinks, only combinations that bring out matcha's natural color, aroma, and umami while complementing its flavor are adopted.
While carrying on tradition, MATCHAMON reworks it for modern lifestyles. This is the new matcha experience the brand proposes to the world.
