A new soft serve ice cream shaped like a blooming flower has gone on sale at the Monzen store of Matsushima Kamaboko Honpo in Matsushima, Miyagi, starting April 29, 2026 — the first day of Golden Week. Known as the "Hanabira (Flower Petal) Soft Cream," it is a first for the Tohoku region and is available exclusively at this single location.
The soft serve is made using a specialized machine imported from Italy, which creates layers of frilled "petals" that give it the appearance of a single flower in full bloom. The striking visual makes it a natural fit for photos and social sharing, adding a new highlight to a visit to the Matsushima area.
The flavor is vanilla — rich in milky depth yet light and airy on the palate, making it pleasant to enjoy from the first bite to the last.
Product Highlights
- Flower petal-shaped frilled soft serve, a first in Tohoku
- Available exclusively at the Monzen store
- Intricate three-dimensional appearance created with an Italian machine
- Highly photogenic design ideal for sharing
- Rich yet melt-in-your-mouth vanilla flavor
Sales Information
- On Sale From: April 29, 2026 (Wednesday)
- Location: Matsushima Kamaboko Honpo Monzen Store (limited availability)
- Price: ¥500 during the Golden Week period (April 29 – May 10); ¥650 from May 11 onward
