Matsuzakaya Nagoya is holding "Aichi Week" (あいちウィーク) around Aichi Prefecture Citizens' Day (あいち県民の日) on November 27, under the title "Something good in Aichi."
Limited-time Aichi food specialties and events inside the store are planned, giving families and friends a chance to enjoy the appeal of Aichi through food and activities.
Aichi Specialties and Limited-Time Food at Gochipara Plaza
Limited-time foods from well-known Aichi shops, along with shops not usually found at Matsuzakaya, appear from Wednesday, November 18 to Tuesday, November 24, 2026, at Gochipara Plaza (ごちパラ広場) on the 1st basement floor of the Main Building. All prices include tax.
Nagoya Cochin Oyakodon from 河良 (Live Demonstration)
- Price: ¥1,728
河良 is a Japanese restaurant in Toyoyama, Aichi Prefecture, known for Nagoya Cochin dishes and kamameshi (pot-cooked rice). Its oyakodon (chicken and egg rice bowl) has also won a gold award at the 全国丼グランプリ (national donburi grand prix).
Namafu Mitarashi from 麩柳商店
- Price: Kinako (left) ¥480 / Plain (right) ¥430
麩柳商店 is a long-established specialty shop for namafu (fresh wheat gluten) in Nagono, Nagoya, founded in Meiji 10 (1877). The mitarashi uses carefully selected white tamari from Aichi Prefecture and kibi sugar from Kagoshima Prefecture, and the kinako (roasted soybean flour) is from Tokachi, Hokkaido. It has a chewy texture.
Moriguchi-zuke and Nara-zuke, Hatcho Miso Flavor, from 大和屋守口漬総本家
- Price: ¥1,080 per 100 g
These Moriguchi-zuke and Nara-zuke pickles are cured in "Hatcho miso kasu" (八丁味噌粕), made by kneading Aichi Prefecture's Hatcho miso into Yamatoya's (大和屋) specially prepared lees. They are known for their rich aroma and the full-bodied depth of Hatcho miso.
Silver Cod Pickled in Mirin Lees from 鈴波
- Price: ¥1,296 per 80 g
鈴波 is a famous Nagoya-born specialist in seafood pickled in mirin. This special item is pickled in "九重櫻" mirin lees made by 九重味醂, a mirin maker in Hekinan, Aichi Prefecture, which adds a rich aroma and an elegant sweetness. It is sold only during this period.
Tianjin Sweet Chestnuts from 天津甘栗専門店 衣浦食品
- Price: 180 g ¥728 / 390 g ¥1,382 / 650 g ¥1,998
天津甘栗専門店 衣浦食品 is an additive-free, handmade specialty shop for Tianjin sweet chestnuts in Hekinan, Aichi Prefecture, in business for more than 45 years. Its sweet, gentle chestnuts, roasted by a veteran craftsman with 50 years of experience, have a good reputation.
Tokugawa Castella from かすてら徳川本店 (Kasutera Tokugawa Honten)
- Item: Tokugawa Castella (individually wrapped, 10 pieces)
- Price: ¥5,400
- Sales period: Wednesday, November 18 to Monday, November 30, 2026
- Venue: Special venue next to ラベイユ on the 2nd basement floor of the Main Building
This castella, made with carefully selected domestic ingredients, is produced at the steak restaurant Steak Tokugawa (ステーキ徳川). It is normally sold only online or by advance order, but the shop opens a stand for 13 days only. It has a rich, moist flavor made with plenty of Nagoya Cochin eggs and wasanbon sugar.
Aichi Week Special Project: Pan no Tora × Matsuzakaya Nagoya "One-Day-Only Kids Bakery Experience"
On Monday, November 23, 2026 (a national holiday), Matsuzakaya Nagoya and the popular bakery Pan no Tora (パンのトラ) are collaborating on a one-day-only "Kids Bakery Experience" for children. Participants make bread with a Pan no Tora artisan inside the store. The bread they make can be eaten on the spot or taken home. Participants wear an original Pan no Tora apron and hat for the experience.
- Date and time: Monday, November 23, 2026 (national holiday), 11:00 AM and 2:30 PM (150 minutes each)
- Venue: Special venue, 10th floor, Main Building
- Eligibility: Elementary and junior high school students (advance reservation required)
- Fee: ¥3,000 (tax and materials included)
- Capacity: 12 participants per session
- Application: Apply here
- Application deadline: Tuesday, November 10, 2026, 11:59 PM
Notes
- Payment is by cash only. Daimaru Matsuzakaya Card members receive ¥1,000 off.
- If applications exceed capacity, a lottery will be held. Only successful applicants will be contacted by email by Friday, November 13.
Yagyu Shingan-ryu Iaijutsu and Aikido Demonstration
Yagyu Shingan-ryu Iaijutsu (柳生心眼流居合術) is a classical martial art (kobudo) handed down in Aichi. Students and alumni of the Meijo University Athletic Association Iaido Club will perform the art, conveying traditional techniques and the spirit of the martial arts. This time, students from the Meijo University Athletic Association Aikido Club will also take part and show the results of their regular training. Visitors can experience the appeal of Japan's traditional martial arts up close.
- Date and time: Sunday, November 22, 2026, 1:30 PM and 3:00 PM (canceled in case of rain)
- Venue: Rooftop Amusement Park (屋上遊園), 8th floor, Main Building
