MAX&Co. is opening a limited-time pop-up store, "STRIPED WITH A TWIST," at Isetan Shinjuku from July 8 (Wednesday) to July 21 (Tuesday), 2026. Built around the keyword "Keep it cool," the pop-up reimagines the classic stripe with a modern, playful twist.
The collection updates the summer wardrobe staple with graphic, pop-toned colorways. Relaxed shirt dresses and preppy polo shirts lead a lineup designed for easy mixing and matching. Standout striped pieces carry slogans by graphic artist Pietro Terzini, including "NOT GOING TO THE OFFICE TODAY" and "IQ: HIGH, PATIENCE: LOW," bringing an edgy, humorous take on office stress.
The pop-up also introduces three eau de parfums created in collaboration with Italian fragrance house MAVIVE, each expressing a different facet of MAX&Co.'s take on femininity, available for a limited time.
Customers who spend ¥70,000 or more during the event will receive a limited-quantity original atomizer for carrying a favorite fragrance on the go.
Pop-Up Store Details
- Store Name: STRIPED WITH A TWIST
- Event Period: July 8 (Wednesday) to July 21 (Tuesday), 2026
- Location: Isetan Shinjuku Main Building, 3rd Floor, Trust Style/Promotion
- Business Hours: 10:00 AM to 8:00 PM
- Phone: 03-5269-7561 (direct line)
Featured Items
Denim Work Jacket — ¥99,000 (tax included)
Denim Dress — ¥91,300 (tax included)
Cotton Poplin Skirt — ¥49,500 (tax included)
Cotton Shirt — ¥47,300 (tax included)
Cotton Polo Shirt — ¥44,000 (tax included)
Barrel Leg Denim — ¥64,900 (tax included)
Suede Loafers — ¥67,100 (tax included)
Baseball Cap — ¥24,200 (tax included)
Eau de Parfum 50ml — ¥7,700 (tax included)
About MAX&Co.
MAX&Co. is an international contemporary brand that reinterprets timeless style through bold energy, a rebellious spirit, and a playful mix-and-match approach. Designed for a creative, style-conscious new generation, its collections are built to fit everyday life. Founded in 1986 as part of the Max Mara Fashion Group, MAX&Co. now operates more than 400 stores worldwide, alongside its online store.
