To mark the 45th anniversary of Meito Custard Pudding, Kyodo Nyugyo is releasing a limited-time special package featuring Sanrio's beloved character Pompompurin. Pompompurin claimed the top spot in the 2025 Sanrio Character Grand Prix and is leading the 2026 midterm rankings as well.
Meito Custard Pudding was born in 1981 as Japan's first industrialized authentic custard pudding. For 45 years, the product has maintained its traditional "authentic steaming method," carefully steaming eggs, fresh milk, and sugar to preserve the natural flavor of each ingredient. This classic, unchanged taste has been beloved across generations.
To celebrate the 45th anniversary, a limited-time packaging collaboration has been announced featuring Pompompurin, who is also celebrating his 30th debut anniversary this year. The original design depicts Pompompurin holding Meito Custard Pudding alongside his friends Scone, Muffin, and Bagel as they all celebrate the milestone together. This festive visual is a heartfelt tribute to the many fans who have supported the product over the decades.
Alongside Meito Custard Pudding, two other products in the lineup — Meito Torokeru Nameraka Purin (Melt-in-your-mouth Smooth Pudding) and Meito Tiramisu-fu Purin (Tiramisu-style Pudding) — will also be released in the limited Pompompurin collaboration packaging.
The collaboration extends to the pudding lids as well, with 12 different Pompompurin designs available. The designs feature the character enjoying pudding and spending time with his friends, showcasing a range of charming expressions that will appeal to collectors.
Limited Package Designs
About Pompompurin
Pompompurin is a golden retriever boy known for his signature dark brown beret. He is a laid-back character whose favorite phrase is "going out" and least favorite is "being left home alone." He also has a hobby of collecting shoes.
SNS Campaigns
To celebrate the launch of the collaboration packaging, two SNS campaigns will be held via Kyodo Nyugyo's official X account (@meito_kyodomilk).
Campaign 1
Period: June 1 (Mon) to June 7 (Sun), 2026
How to enter: Follow the official X account (@meito_kyodomilk) and repost the designated post. Ten lucky winners will receive a set of all three Meito pudding varieties: Meito Custard Pudding, Meito Torokeru Nameraka Purin, and Meito Tiramisu-fu Purin.
Campaign 2
Period: June 8 (Mon) to June 14 (Sun), 2026
How to enter: Follow the official X account (@meito_kyodomilk) and repost the designated post. A total of 100 winners will receive a Pompompurin original mascot keychain. Sharing a photo of the Pompompurin lid design from a purchased product as a quote repost will increase your chances of winning. (Please photograph the lid at home after purchasing the product.)
Product Overview
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