Okamedo, a long-established Japanese confectionery shop based in Toyohashi, Aichi Prefecture, is launching a new wagashi (traditional Japanese sweet) called Mikan Uiro at its directly-operated stores starting December 24, 2025. This unique steamed confection features locally-grown mikan (mandarin oranges) from Gamagori and showcases a distinctive chewy texture achieved through the use of wheat flour.
The Secret to a Moist and Chewy Texture: Wheat Flour Instead of Rice Flour
Breaking away from the conventional image of uiro being made with rice flour, Okamedo's Mikan Uiro introduces a new approach by using wheat flour instead, resulting in:
- A gentle, chewy resilience
- Long-lasting moisture that stays soft over time
The star ingredient is Gamagori-grown mikan. The confection combines mikan paste made from oranges that couldn't be shipped due to size or shape irregularities with Okamedo's artisan-crafted house-made candied mikan peel. This combination delivers:
- A refreshing taste within the sweetness
- A nostalgic, slightly bitter note from the mikan peel
- The characteristic smooth, silky texture of traditional wagashi
It's like a Japanese confection that has captured the very essence of Mikawa's sunshine.
From "Food Waste" to "Delicious": A Sustainable Approach
Sustainable confectionery-making is gaining attention, and Okamedo's Mikan Uiro exemplifies this trend. The product uses non-standard mikan that would otherwise have been discarded due to not meeting shipping standards.
By preventing food waste while supporting local farmers, this creation serves as an "ethical confection" that has earned positive feedback, particularly from Gen Z consumers.
This initiative embodies Okamedo's vision of "challenge" and "innovation."
A Long-Established Shop with a Bold Spirit
Looking "beyond wagashi" - Okamedo's ongoing challenge.
With over 70 years of history since its founding, Okamedo has consistently pursued unconventional wagashi-making while maintaining its established reputation:
- Cross-industry collaborations (such as with Black Thunder)
- A wagashi production site video that garnered over 5 million views on social media
- Hybrid products blending Japanese and Western confections
- Expansion into different business sectors including onigiri, ramen, and cafes
The new Mikan Uiro represents another product that combines local ingredients, sustainability, and appeal to Gen Z - all elements aimed at "building the next 100 years."
Product Information
- Product name: Mikan Uiro (みかんういろう)
- Price: ¥260 (tax included)
- Launch date: December 24, 2025
- Available at: All Okamedo directly-operated stores (Fujisawa, Iwata, Calmia, Factory Direct Sales, Apita, and Tahara locations)
About Okamedo
Okamedo is a traditional Japanese confectionery shop that has been serving the Mikawa region of Aichi Prefecture for over 75 years. The company values being "sincere with ingredients," "sparing no effort," and "walking together with the local community."
In addition to seasonal wagashi, souvenir confections, and ceremonial sweets, Okamedo operates sweet tea houses and onigiri (rice ball) establishments, embracing new challenges. Through social media engagement, collaborative projects, and participation in local events, the company continues to expand the possibilities of wagashi with a spirit of "challenge and innovation."
