The MoonSwatch Tour is coming to Kohrinbo Daiwa (香林坊大和) in Kanazawa, where a pop-up store held this spring drew a lively crowd. The tour will run for four days only, from October 31 to November 3. Visitors can experience the appeal of the "Bioceramic MoonSwatch" collection, which interprets the romance of the vast universe in true Swatch style, at the venue.
Official website: https://www.swatch.com/ja-jp/
The "Bioceramic MoonSwatch" collection is a line of chronographs born from the fusion of the innovation of the OMEGA Speedmaster Moonwatch, which marked the historic moment of the Moon landing, and Swatch's free-spirited thinking. Each model is named after a celestial body in the solar system, such as the Sun, the Moon and the planets. Since its release in 2022, the distinctive designs and stories of the collection have continued to captivate people around the world. In Japan, the collection is sold only at a limited number of Swatch stores and is not available at the online store, so the MoonSwatch Tour gives more fans a chance to experience the collection in person.
On the tour, MoonSwatch watches travel to various places aboard a FIAT 500, a classic car born in 1957, the same year the OMEGA Speedmaster was born. The tour set off from Swatch's headquarters in Biel, Switzerland, in the summer of 2022, and in Japan it has visited areas without Swatch stores as well as a variety of distinctive locations.
MoonSwatch Tour at Kohrinbo Daiwa
- Venue: Kohrinbo Daiwa, 1st floor, special venue next to the information desk (1-1-1 Korinbo, Kanazawa, Ishikawa)
- Dates: October 31 (Sat) to November 3 (Tue)
- Hours: 10:00 AM to 7:00 PM
Please note the following:
- No numbered tickets will be distributed on the day. Guests will be guided in the order in which they line up.
- Purchases are limited to one item per person per day.
- The items shown in the photos may not be on sale on the day.
- Quantities are limited, and the sale ends once items sell out. The color you want may not be available.
Further surprise appearances in unexpected places and special events are planned, with details to be announced on the official Swatch.jp social media accounts.
About MoonSwatch
The "Bioceramic MoonSwatch" collection was born in 2022 as a chronograph collection that pays homage to the OMEGA Speedmaster Moonwatch, the legendary watch that first reached the Moon, and captures the appeal of celestial bodies through Swatch's own innovative perspective. It carries on the essence of the OMEGA Speedmaster Moonwatch while adding the unique energy that is distinctly Swatch.
Unique models are released at irregular intervals, and each release has drawn attention around the world. Through this innovative approach, the collection has evolved into a lifestyle icon that goes beyond watches.
The Bioceramic used in the collection is a special material developed and patented by Swatch. Swatch describes it as one of the most innovative composite materials in the watch industry. It is a proprietary blend of two-thirds ceramic, as used in luxury watches, and one-third bio-sourced material made from castor oil, combining a silky matte texture with durability for a comfortable fit on the wrist.
