&NAGOMI (pronounced "and nagomi"), a skincare and haircare brand, is launching the &NAGOMI Horse Oil Hair Oil (＆NAGOMI 馬油ヘアオイル), which combines horse oil produced in Kumamoto Prefecture with three plant oils. Sales begin on October 1, 2026, at the official online shop and, on a rolling basis, at participating retailers.
The hair oil helps tame dryness-related dullness and frizz, giving hair a natural shine and a neat finish through to the ends. It feels moisturizing, yet the finish is smooth and light, so it can be used for morning styling or for nighttime hair care.
The fragrance moves from the fresh notes of bergamot and citron to the soft scents of neroli and black tea, and ends with the gentle lingering note of amber, bringing a moment of calm to the time spent styling hair.
Product Features
1. Kumamoto Horse Oil and Three Plant Oils
The formula is based on horse oil produced in Kumamoto Prefecture and also contains macadamia seed oil, jojoba seed oil, and sunflower seed oil. It blends smoothly into each strand, calming dryness-related dullness and frizz while smoothing the hair through to the ends. It gives hair a natural shine and an easy, smooth feel when combing through with the fingers, for a tidy, cohesive look overall.
2. Moisturizing, with a Light Finish
The oil was designed to deliver the moisture typical of an oil without feeling heavy or sticky. It suits dry ends and frizzy hair, and it is easy to work into both a morning styling routine and a nighttime hair care routine.
3. A Floral Tea Fragrance That Changes over Time
The scent starts with clear citrus. Neroli's transparency and the calm aroma of black tea then layer together, creating a gender-neutral, refined impression. It finishes with the soft warmth of amber, leaving a light but quiet lingering note.
The fragrance avoids leaning too sweet and is likened to the elegance and open space of freshly washed linen. It is described as a refined floral tea scent that conveys cleanliness, transparency, and a subtle sensuality.
Fragrance Notes
- Top notes: bergamot, citron
- Middle notes: neroli, black tea
- Last notes: amber
4. A Multi-Use Oil for Morning and Night, from Hair to Whole Body
In the morning, it works as a styling oil. Work it into dry hair from the mid-lengths to the ends to give natural shine and cohesion.
At night, it works as a leave-in treatment. After towel-drying, work it into the hair, then finish with a hair dryer. It delivers moisture to the ends and leaves hair moisturized and smooth.
It can also be used beyond the hair, on the scalp, body, hands, and nails. Uses include care for a dry scalp, moisturizing dry-prone areas such as the elbows, knees, and heels, and care for the hands and the area around the nails. One bottle covers everything from hair to the whole body.
5. The Brand's Symbol, Rising Within the Bottle
On the back of the transparent bottle is a design of a single horse, the symbol of &NAGOMI. Seen from the front, the horse faintly appears inside the bottle. The design has depth and shows a different look depending on the viewing angle.
The horse sits quietly without being overly assertive. Valuing the open space characteristic of Japan, the bottle was made to blend naturally into daily life.
Product Overview
- Product name: &NAGOMI Horse Oil Hair Oil (＆NAGOMI 馬油ヘアオイル)
- Size: 100 mL
- Price: Regular price ¥4,500 (tax included) / Subscription price ¥4,050 (tax included)
- Release date: October 1, 2026
- Official site: https://nagomi-cosmetics.com/item/1824/
