Nagoya Sakae Mitsukoshi will hold Salon de Parfum 2026 from Wednesday, October 28 to Tuesday, November 3 (national holiday) in a special venue on the 3rd and 4th floors. The event is billed as one of the largest "fragrance festivals" in the Tokai region, bringing together a wide range of fragrances from Japan and overseas. Salon de Parfum marks its 14th edition at Isetan Shinjuku and its 4th at Nagoya Mitsukoshi.
This year the event moves to the special venue on the 3rd and 4th floors of the Sakae store and expands in scale. The number of exhibiting brands grows from 33 last year to 47. Seven brands make their first appearance in the Nagoya area and 21 brands make their first appearance at Nagoya's Salon de Parfum. The lineup also includes limited-edition items and items available in advance of their general release.
Event Details
- Title: Salon de Parfum 2026
- Venue: Nagoya Sakae Mitsukoshi, 3rd and 4th Floors, Special Venue
- Dates: Wednesday, October 28 to Tuesday, November 3 (national holiday), 2026
- Hours: 10:00 AM to 7:00 PM daily (ends at 6:00 PM on the final day)
This Year's Theme: "Fragrance Cinema: Wearing a Story, for a Multifaceted Me"
This year's theme is "Fragrance Cinema: Wearing a Story, for a Multifaceted Me" (香りのシネマ).
To let visitors enjoy a world of fragrance that unfolds like a story, the event offers a wide selection that ranges from fragrance brands in Japan and overseas to room fragrances and related items, introducing the world of fragrance from many angles.
47 Brands Gather, Including 21 First-Time Exhibitors and 7 Debuting in Nagoya
Here are some of the featured products.
Debuting in the Nagoya area / Debuting at Nagoya's Salon de Parfum
〈シケリア〉ACQUA DI NAXOS（ナクソス）
100 ml ¥37,400
〈ナワズ〉nowas Eau de Parfum Act
15 ml ¥13,200
〈プルミエノート〉ミストラルブロー ペラ マルタ
100 ml ¥24,200
〈ヴァポマンダム〉Aura Set
50 ml ¥44,000
Debuting at Nagoya's Salon de Parfum
〈ル クヴォン メゾン ド パルファム〉Remarkable Parfum フーリー
100 ml ¥17,600
[Salon de Parfum Exclusive] 〈エマキ〉EMAKI Old Parfum 「幻 -Gen-」
10 ml ¥11,000
[Limited to 1,000 Worldwide] 〈サベマソン〉Soft Parfum Liquid The 7th
100 ml ¥38,500
〈ホテルドーソン〉ホテルドーソン Roll the Dice Old Parfum
20 ml ¥5,500
Hands-On Programs With Journalists and Brand Representatives
During the event, a collaborative program with YUKIRIN, a beauty and perfume journalist from the Tokai region, will be held. Other on-site programs, including fragrance counseling and workshops, are also available by reservation. For details, see the special event page above.
About YUKIRIN
YUKIRIN has worked as a beauty and perfume journalist since 2013. YUKIRIN has contributed fragrance articles to many media outlets and appeared at events and talk shows. The journalist is also involved in fragrance supervision for cosmetics and PR consulting for perfume brands, serves as a professional judge for the Japan Fragrance Grand Prize (日本フレグランス大賞) and has been a judge for the Isetan Shinjuku Fragrance Award 2019, among others.
Salon de Parfum Tour With YUKIRIN (サロパツアー)
- Date and time: Saturday, October 31, 11:00 AM to 11:40 AM
A small-group tour of 6 to 8 brands exhibiting at the 4th-floor venue. YUKIRIN introduces each brand's character, ways to enjoy its fragrances and notable fragrances from the perspective of a perfume journalist.
Free to join; reservation required.
Fragrance Counseling and Shopping Accompaniment With YUKIRIN
- Date and time: Saturday, October 31 and Sunday, November 1 (each session)
In the first half, seated counseling based on YUKIRIN's original counseling method proposes a fragrance that suits each guest. In the second half, YUKIRIN walks around the venue with the guest and supports their shopping.
Free to join; reservation required.
"The Power of Expressing Fragrance" Workshop With YUKIRIN
- Date and time: Sunday, November 1, 11:00 AM to 11:45 AM
A workshop on putting the impressions received from a fragrance into your own words. By carefully noticing a fragrance and writing down the scenes, memories and textures that come to mind, participants broaden both their sense of savoring fragrance and their range of expression.
Free to join; reservation required.
〈アワイネル〉"Fragrance Psychology Test"
- Date and time: Every day during the event (each session)
A "fragrance psychology test" that reveals "the fragrance you should meet now." Visitors can experience finding the fragrance they need at this moment among 28 fragrances.
Free to join; reservation required.
Individual Perfume Consulting With Reina Saijo (西條 伶菜)
- Date: Sunday, November 1
Reina Saijo carefully asks about each customer's fragrance preferences, the occasions on which they wear fragrance and the image of the fragrance they would like to meet next, then recommends fragrances accordingly.
Free to join; reservation required.
〈破天荒〉: Visit by Atsushi Shimizu (清水 篤), Perfumer and "Travel Fragrance Person" (旅香人)
- Dates: Friday, October 30 to Monday, November 2
At the store counter, Shimizu guides customers through "layered listening to fragrances" (香りの聞き重ね).
You may have to wait when it is crowded.
〈Linari (リナーリ)〉and 〈Teatro Fragranze Uniche (テアトロ・フレグランツェ・ウニケ)〉: Room Fragrance Workshop, Choosing by Interior Scene
- Date: Sunday, November 1
- Host: ナターリア・ゴルブリ, Director and Japan Brand Director, 株式会社ブルジョン
Fragrances are presented alongside a variety of interior scenes. Visitors can try them on scent strips (ムエット) and choose a fragrance that suits the space in their home.
Free to join; reservation required.
〈サノマ〉: Visit by Creator Yuta Watanabe (渡辺 裕太)
- Dates: Saturday, October 31 to Tuesday, November 3 (national holiday)
At the store counter, Watanabe helps customers choose their perfume.
〈ラニュイ パルファン〉: Visit by Conductor Mitsuhiro Ebihara (海老原 光宏)
- Dates: Friday, October 30 to Monday, November 2
At the store counter, Ebihara helps customers choose their perfume.
Reservation required.
Venue Information
Nagoya Sakae Mitsukoshi
- Address: 3-5-1 Sakae, Naka-ku, Nagoya (460-8669)
Store Hours
The hours of the 9th-floor restaurants change from Saturday, October 31, 2026. Some shops have different hours.
From Saturday, October 31, 2026:
- 2nd basement floor to 3rd floor: 10:00 AM to 8:00 PM
- 4th to 9th floors (excluding restaurants): 10:00 AM to 7:00 PM
- 9th floor (restaurants): 10:00 AM to 9:00 PM
Through Friday, October 30, 2026:
- 2nd basement floor to 3rd floor and 9th floor restaurants: 10:00 AM to 8:00 PM
- 4th to 9th floors (excluding restaurants): 10:00 AM to 7:00 PM
Images are for illustration purposes. All prices include tax. Quantities are limited for some products, so please understand if items are sold out.
