Station Transformation with Rainbow Colors and 14 Sanrio Friends
Odakyu Electric Railway Co., Ltd. announced that starting February 2, 2026, Odakyu Tama Center Station will receive a complete interior makeover. The station serves as the nearest stop to Sanrio Puroland, the popular theme park operated by Sanrio Entertainment.
West Exit Gate Key Visual © 2026 SANRIO CO., LTD. APPROVAL NO. P170109-1
The renovation commemorates Sanrio Puroland's 35th anniversary. While the station has featured character decorations before, this renewal significantly expands the experience for both park visitors and daily commuters.
From 4 to 14 Characters: A "Yume Kawaii" Design Concept
The new design marks a dramatic shift from the previous blue-and-white color scheme featuring 4 characters, including Hello Kitty (Tama Center's goodwill ambassador). The updated station will embrace a "yume kawaii" (dreamy cute) concept with vibrant rainbow colors and 14 beloved Sanrio characters.
The key visual near the West Exit gate features an exclusive design showing the characters holding Odakyu train-shaped passports as they head to Sanrio Puroland. Passengers can enjoy searching for their favorite characters while waiting for trains or meeting friends at the station.
Enhanced Functionality with Improved Signage
The renovation balances aesthetic appeal with practical functionality. Wayfinding signs maintain clear visibility through simple design elements that complement the bright, cheerful atmosphere.
Stairs and escalators connecting the concourse and platform levels will use different colors for upward/downward directions and gate-bound traffic, making navigation intuitive even for children.
Renovation Details
Construction Start Date
February 2, 2026 (Monday)
The renovation will proceed in phases, with completion expected around February 14, 2026 (Saturday).
Location
Odakyu Tama Line - Odakyu Tama Center Station
(1-11-2 Ochiai, Tama City, Tokyo; 5-minute walk to Sanrio Puroland)
Decoration Areas
- Outside ticket gates
- Inside ticket gates
- Platform areas
- Pillars, walls, ceilings, electronic bulletin boards, wayfinding signs, etc.
© 2026 SANRIO CO., LTD. APPROVAL NO. P170109-1
Visit Sanrio Puroland with Special ePassport Package
For visitors traveling to Sanrio Puroland via Odakyu Line, the "Sanrio Puroland EMot ePassport (with Odakyu Train Ticket)" offers convenient savings. This package combines round-trip Odakyu Line tickets with the park's day passport.
Compared to purchasing tickets separately, travelers can save up to 1,300 yen (when departing from Odawara Station). The digital pass allows seamless entry to both trains and the park using just a smartphone.
Prices vary by departure station. Categories: Adult (18-64 years), Junior/Senior High School Student (12-17 years, including 18-year-old high school students), Child (6-11 years, including 12-year-old elementary school students), Senior (65+ years)
Purchase site: https://www.emot.jp/service/detail/sanrio-odakyu.html
About Sanrio Puroland
Official website: https://www.puroland.jp/
Inquiries
Odakyu Customer Center (Operating hours: 9:00 AM to 5:00 PM)
Phone: 044-299-8200
