Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
amu is adding a new BLUE colorway to its Buddy Cap, made from amuca, a material upcycled from used fishing nets, with the color debuting in person on July 18-19 at a cycling and fishing festival held at Tamagawa Takashimaya S.C. ahead of Marine Day.
From July 17 to September 24, 2026, Anniversaire Café Minato Mirai Yokohama is holding its "ANNIVERSAIRE SUMMER 2026" fair, featuring a peach-themed "Momo-Kyun Sweets Collection" by day and a beer garden "SUMMER NIGHT FAIR" with harbor views by night.
Nessie Cafe, the collaboration cafe for the hit battle royale game Apex Legends, marks its fifth year by expanding to four cities nationwide — Tokyo, Osaka, Sapporo, and Sendai — across six locations, running from August 6 to September 30, 2026.
Areeam, the fashion brand produced by influencer Ainyan, is holding a pop-up store at Lumine Est Shinjuku from July 21 to 31, 2026, featuring original items and a new Disney Collection inspired by Toy Story, Mickey Mouse, and Minnie Mouse.
The 10th installment of U-TREASURE's Arknights motif necklace series, featuring operators Dusk, Nian, and Chongyue, is open for pre-order from July 10 to August 13, 2026, in silver and white gold.
Womenswear brand Arpege story Original is releasing a "wearable skincare" line of basic tops — a compact-form T-shirt and a rib knit tank — finished with a skin-moisturizing beauty treatment, going on sale nationwide on July 16.
A new limited-quantity canned chu-hai featuring 5% domestic Japanese pear juice is set to hit shelves nationwide on August 18, with an autumn-themed package design capturing the fragrant sweetness of ripe wanashi.
THE KOBE DINING CRUISE will host its Ashiya Fireworks Cruise on Saturday, August 1, 2026, aboard the Concerto and Luminous Kobe 2, offering fireworks-deck viewing, chef-prepared courses, and live music from Kobe Port. Some plans are already sold out, with limited seats remaining on the rest.
An Attack on Titan-themed fair is coming to Animate stores across Japan starting October 3, 2026, featuring newly illustrated "Guard and Prisoner" concept merchandise, with an online pre-order campaign already underway from July 9.
MegaHouse's G.E.M. series adds palm-sized completed figures of Eren and Captain Levi from Attack on Titan, now available for pre-order at AmiAmi. Each figure is priced at ¥8,800 (tax included), with release planned for late December 2026.
Awaji Island Cheese Factory, known for housemade fresh cheese crafted from milk delivered every morning by local dairy farmers, relocates to the hot spring resort Aqua Ignis Awaji Island on August 3, 2026, opening its first dinner service in a dining room where every seat looks out over the Seto Inland Sea.
A pop-up store for "Azur Lane Summer Fair 2026," featuring new "swimsuits and wet hair" themed artwork of five characters, opens at Amiami Akihabara Radio Kaikan, AKIHABARA Gamers Main Store, and Gamers Namba from July 31, 2026.