Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
On April 4, 2026, a procession of participants dressed as yokai will march through Asakusa Rokku Broadway in the Asakusa Hyakki Yako Parade, presented by YOKAI Immersive Experience Exhibition TOKYO – Imagination of Japan. Costume participants can apply to join the free parade, and a cherry blossom fragrance collaboration with brand Hatenkou is also planned.
Japan's popular green tea brand Ayataka, which achieved record-high sales volume in 2025, is rolling out four new and renewed products starting spring 2026, including a functional food hojicha and the brand's first-ever mineral-infused green tea.
A second wave of Back to the Future merchandise from GreenFlash is now available for pre-order via Village Vanguard Online, featuring a VHS tote bag set, tie bar, rocks glass, compact mirror, rubber keychains, trading can badges, die-cut stickers, postcards, and a clear file set. Orders close March 23, 2026.
A new lineup of Bread Thief character goods is now available for pre-order on Village Vanguard Online, featuring bread-shaped sticky notes, magnet sheets, a leather bookmark, a Jetstream multi-pen, pin badges, and mini handkerchiefs. Orders close on March 23, 2026.
Starting March 10, 2026, Cafe Kaila's Maihama branch at Ikspiari is offering a spring afternoon tea set — limited to 8 guests per day, with a tiered stand full of sweets, savories, and a mini acai bowl, plus unlimited drinks.
San-X's popular Chickip Dancers characters are now available in a limited Surprise Box subscription service, with two plan options starting March 10, 2026.
Dr. STONE Battle Craft has launched a new limited-time event running from March 10 to March 24, 2026, where players collect special event items to earn exclusive rewards including an SSR guaranteed ticket.
An official live broadcast for Dx2 Shin Megami Tensei: Liberation is scheduled for March 12, 2026 at 8:00 PM, covering details about the upcoming in-game "Enmusuri" event, campaigns, and updates.
On March 21, 2026, overnight guests at Fairfield by Marriott Hyogo Tajima Yabu can join a special event at Kashin Tanitsune, a confectionery shop founded in 1868, featuring a factory tour, strawberry harvesting, and hands-on daifuku-making guided by skilled artisans.
Häagen-Dazs Japan has released ROCKY CRUNCHY!, a new mini cup ice cream series featuring an unprecedented "hard crunch" topping texture. Two limited-edition flavors — Strawberry Black Cocoa and Salty Honey Butter — are now available nationwide.
Starting March 11, HACHIKI, the casual brand from Kyoto's long-established chicken specialty restaurant Hachiyan, is offering spring limited-time menus at two locations — Arude Shin-Osaka and Shin-Yokohama.
A collaboration between green tea brand Ayataka and the tea-themed sightseeing boat Hakone Yusen DAICHAKAI runs from March 16 through November 13, 2026, bringing special events and design wrapping to Lake Ashi.