L'Occitane en Provence Launches Three Mood Fragrances from "ART OF SCENT" to Celebrate Maison's 50th Anniversary
L'Occitane en Provence is introducing three new mood fragrances — VERVEINE, LAVANDE, and VERVEINE AGRUMES — under its "ART OF SCENT" fragrance collection. The first to arrive is the renewed Verbena series, the brand's best-selling fragrance, launching on May 27, 2026.